A New Jersey-based cold-chain logistics company has opened an e-commerce fulfillment center in North Jacksonville, leasing 55,000 square feet inside a temperature-controlled warehouse near JAXPORT and planning to hire between 50 and 75 employees per shift as it ramps up operations this fall. ColdTrack expects to pack and ship its first customer-delivery boxes a week after Labor Day, starting with a single shift before scaling with demand.
The company, which provides pick-and-pack, logistics and software services for cold and frozen e-commerce brands, announced on August 4 that it would open in Jacksonville as its second new site launched in the past year, according to the Jacksonville Daily Record. Jacksonville marks ColdTrack's fifth fulfillment campus, joining two locations in California and one each in Indianapolis and New Jersey. The Jacksonville expansion, the company said, enhances its support for temperature-sensitive brands throughout the Southeast.
A Deliberate Step Inside FlexCold's Northside Campus
ColdTrack leased space inside FlexCold's temperature-controlled fulfillment center at 11180 Blasius Road, a facility FlexCold built on 23.8 acres through 11180 Blasius Road LLC, per the Jacksonville Daily Record's reporting. The Jacksonville operation will be run by ColdTrack's own operations team and employees, led locally by Jerad Aubrey, who serves as ColdTrack Jacksonville's local director of operations.
The site includes high-density mobile racking, a temperature-controlled dock, and refrigerated storage ranging from 34 to 36 degrees Fahrenheit alongside frozen storage between -10 and 0 degrees Fahrenheit and ambient storage from 60 to 68 degrees Fahrenheit. Per Warren Siebert, the space also offers vertical storage expansion equivalent to an 80,000- to 100,000-square-foot storage option as the company scales. The 55-foot clear height ceilings and mobile racking that moves pallets are designed to help ColdTrack move refrigerated and frozen goods as quickly as possible, the outlet reported.
FlexCold's Buildout And City Incentives
FlexCold opened the 150,000-square-foot Phase 1 portion of the campus in October 2022 and added a roughly 195,000-square-foot Phase 2 in 2024, according to the Jacksonville Daily Record. The full facility, located east of Interstate 295 at 2920 Faye Road, southwest of Faye and Blasius roads, was expected to cost $115 million and include 346,000 square feet of space, ultimately offering more than 350,000 square feet of chilled and frozen storage, more than 55,000 pallet positions, on-site blast freezing, and cooling and freezing capacity from -10 to 35 degrees Fahrenheit.
The Jacksonville City Council approved a Recapture Enhanced Value grant capped at $1.1 million for the project in April 2021 through Resolution 2023-0015, which the council approved in January 2023. The REV grant provides a five-year, 50% refund of the property's increased taxable value, a standard incentive structure that Jacksonville's Recapture Enhanced Value program uses to attract qualifying commercial investment, according to the Jacksonville Daily Record. FlexCold agreed to create 40 full-time jobs at an average annual wage of $55,422 plus benefits, after increasing its planned job count from 20 to 40, with those jobs required to be in place by December 31, 2025. The full Jacksonville facility is expected to eventually create 100 jobs.
Shipping Reach Across Florida And The Southeast
ColdTrack fills and ships direct-to-consumer household brands including frozen steaks, frozen fish, subscription meals, medically prescribed meals, health-brand meals and pet food, though the company declined to identify its customer brands, per the Jacksonville Daily Record. The company works with truck and delivery services and uses a network of national and regional final-mile carriers to move product. ColdTrack Jacksonville expands the company's one-day ground coverage across the Southeast and, with the new site, ColdTrack can now reach the Southeast and deliver throughout Florida with one-day ground shipping.
Florida ranks as the second-, third- or fourth-largest market in the country for ColdTrack's brands, according to the outlet's reporting. Beyond its Southeast ground-shipping footprint, ColdTrack's broader national logistics and carrier network is engineered to deliver perishable e-commerce orders to nearly any continental U.S. destination within two days of order placement, according to SeafoodSource. Company-wide, ColdTrack offers one-day ground shipping to more than 80% of the U.S. population and guarantees 100% pick-and-pack performance, expecting the added infrastructure to bring higher on-time delivery rates and lower transportation and material costs.
From Juice Processor To Cold-Chain Platform
ColdTrack was founded in 2014 as NutriFresh, a contract manufacturer and high-pressure juice processor, before changing into a turnkey cold-chain logistics platform for e-commerce brands in 2018. The company officially rebranded from NutriFresh to ColdTrack in February 2023 to reflect that shift from contract food manufacturing toward technology-enabled cold and frozen e-commerce fulfillment, according to EIN Presswire. Dallas-based private equity firm Trive Capital partnered with the company in March 2021 through a structured capital investment meant to accelerate its national warehouse expansion and technology development, per PR Newswire.
The company made its first expansion beyond its New Jersey headquarters in 2021 by acquiring Stockton Cold Storage in Stockton, California, and opening a second West Coast site in Patterson, California, according to ColdTrack's own company materials. It opened a Midwest location in Indianapolis in summer 2025 before turning to Jacksonville. ColdTrack earned a spot on the Inc. 5000 list of fastest-growing private companies for four consecutive years through 2022 and was named one of Goldman Sachs' “100 Most Intriguing Companies.” Looking ahead, the company may expand next to Texas, the Mountain region, the Pacific Northwest and other locations, with demand seasonally increasing around a large fourth quarter driven by holiday seafood, meat and gift orders, and a growing first quarter driven by health-related meals.
Jacksonville's Broader Cold-Storage Boom
The FlexCold facility housing ColdTrack sits about three miles from JAXPORT's Blount Island Marine Terminal, which completed a 47-foot harbor deepening project to accommodate larger international ocean container ships, according to JAXPORT figures cited by FlexCold. JAXPORT offers direct highway access to more than 98 million U.S. consumers within a single day's drive, a geographic edge that has helped draw cold-chain investment to the corridor. In August, international logistics firm Axionlog announced plans to expand its own 50,000-square-foot cold-storage warehouse in North Jacksonville near JAXPORT to meet rising demand for refrigerated imports and exports, as reported by Refrigerated & Frozen Foods.
ColdTrack's arrival adds to a run of cold-storage investment across Jacksonville, following Publix's West Jacksonville freezer campus expansion, Becknell Industrial's 609,000-square-foot Westlake warehouse project, the $66.9 million sale of a McDonald's cold-storage distribution facility on the city's Westside, and Thomas Foods' automated beef-grinding and cold-storage buildout in Northwest Jacksonville. Nationally, the surge reflects a broader shift in how Americans stock their freezers: U.S. retail sales of frozen food reached $87 billion over the 52-week period ending in September 2025, a 45% increase over 2019 pre-pandemic levels, according to Grocery Dive. Research from the American Frozen Food Institute, cited by Grand View Research, found that 30% of U.S. grocery shoppers expanded their home freezer capacity following the pandemic, fueling the subscription meal and direct-to-consumer shipping models that companies like ColdTrack are built to serve.
