Frisco Police are asking the public to help identify two people accused of stealing fragrances from a local business, a case investigators are tracking under case number 2026-90000797. Officers released images of the pair today, describing the stolen items only as good-smelling merchandise.
According to a post from Frisco Police, the two individuals pictured took the items from an unnamed local business and officers “would love to talk” to anyone who recognizes them. The department is asking anyone with information to call its non-emergency line at 972-292-6010, text FRISCOPD along with the tip to 847411 through the tip411 system, or reach out through the Frisco PD app. Tips can also be sent by email to [email protected], with a request that anyone contacting police reference case number 2026-90000797.
INTERNET SLEUTHS...WE NEED YOUR HELP
— Frisco Police (@FriscoPD) August 19, 2026
The two persons pictured stole some good smelling merchandise from a local business. If you recognize them, we would love to talk.
If you recognize them, please contact us at the following:
☎️ 972-292-6010
📱Text FRISCOPD and the info to… pic.twitter.com/lg8VbYZxBb
The specific retailer, the estimated value of the stolen fragrances, and whether surveillance footage or license plate readers have generated any additional leads have not been disclosed.
Why Fragrances Keep Ending Up on Theft Radars
Fragrances and cosmetics are frequently singled out by retail crime rings because of their high resale value and compact, easy-to-conceal packaging, according to the National Retail Federation's loss-prevention data as reported by Business Insider. That pattern has pushed major chains including Ulta Beauty, CVS, and Walgreens to lock fragrances and high-value cosmetics behind glass cabinets at hundreds of locations nationwide, as documented by Glossy, which notes that external theft accounts for 36% of industry inventory shrinkage. Nationwide, retail shrink has generated $112.1 billion in losses, a figure cited by Senator Chuck Grassley's office in pushing federal legislation aimed at cross-state theft rings, per a statement from Senator Chuck Grassley.
How Texas Law Could Treat the Case
Under Texas Penal Code § 31.03, basic theft penalties in the state range from a Class C misdemeanor for property valued under $100 up to a Class A misdemeanor for amounts between $750 and $2,500, though the offense escalates to a state jail felony if a suspect has two prior theft convictions, regardless of the dollar amount involved, according to the Texas Constitution and Statutes. If investigators determine the suspects were acting as part of a coordinated resale operation involving multiple people, the case could instead fall under Penal Code § 31.16, Texas's organized retail theft statute, which carries a lower felony threshold than standard theft charges. The Texas Legislature has also backed a $2.5 million Organized Retail Theft Prevention Unit inside the Texas Department of Public Safety's Criminal Investigations Division specifically to investigate multi-jurisdictional retail theft cases, according to the Texas Retailers Association.
Frisco Police's Ongoing Push for Digital Tips
The tip411 system used in this appeal isn't new for the department; it has offered residents a way to send anonymous, two-way text tips to officers since it launched. The department also recently added an AI assistant to its non-emergency phone line to help route routine calls while keeping lines open for active tips, though residents with information tied to an active suspect, like this fragrance theft case, are directed to phone or text channels rather than the department's online reporting system, which is reserved for minor incidents with no active suspect. Frisco Police used the same combination of tip411, its non-emergency line, and app-based reporting last week in the search for a missing teen, detailed in Hoodline's report on Jayden Sanchez's safe return. The department has also relied on technology like automated license plate readers in other recent property crime investigations, including one detailed in Hoodline's coverage of a smoke shop robbery crew nabbed with the help of Flock cameras.
Residents can also track reported property crimes near their homes through the city's interactive Crime Mapping Dashboard, which the City of Frisco updates nightly with block-level data covering a rolling 30-day window. No arrests have been announced in connection with the fragrance theft, and the identities of the two people pictured remain unknown as of Wednesday.
