Kai Cenat is taking his clothing brand Vivet to the runway, announcing that its first official fashion show will happen in New York City on September 12 at 8 p.m. and stream live for fans. The streamer has not revealed a venue, the collection, or any other presentation details, leaving much of the show shrouded in mystery just two weeks out.
Cenat made the announcement through an invitation shared for the event, according to Complex. The invitation states that Vivet is “the story of a collective journey to remove any doubt and unleash the greatness within us all,” and it identifies manifestation, knowledge acquisition, discipline, teamwork and faith as the means to move mountains. Cenat wrote, “I am happy to welcome you to Vivet,” inviting community members to tune into the livestream, and fans can subscribe for updates through Vivet's official website.
From Streaming Marathons to the Runway
Cenat, who built his fame as a Twitch streamer, launched Vivet as his clothing brand in 2025 and has steadily expanded his presence outside of streaming and online entertainment into fashion. He first teased the brand's logo in December 2025 on his secondary YouTube channel “kai's mind,” before formally unveiling Vivet in January through a 23-minute YouTube video titled “I Quit” that logged over two million views within 24 hours, according to Complex.
Before launching the label, Cenat traveled to Italy to study textile manufacturing and high-end denim production while receiving mentorship from celebrity stylist Law Roach, the outlet reports. That same month, he made high-profile appearances at Paris Men's Fashion Week, carrying a Vivet design notebook and attending Louis Vuitton's Fall/Winter 2026 presentation alongside creative director Pharrell Williams, according to REVOLT TV. Video clips of Cenat taking notes at those shows generated millions of views.
What Vivet's Name Means
The brand's name, Vivet, translates from Latin to “he, she, or it will live forever,” a concept Cenat chose to symbolize building an enduring enterprise beyond digital livestreaming, per the same Complex report. He outlined that meaning during early behind-the-scenes vlogs documenting his design work, framing Vivet as something meant to outlast his streaming career.
Vivet's September 12 presentation falls within the official Spring/Summer 2027 New York Fashion Week schedule published by the Council of Fashion Designers of America, which runs from September 10 through September 15 and features more than 70 official runway shows and designer presentations across Manhattan. It also lands the same evening as another non-traditional showcase: Brooklyn's “The People's Runway” at Borough Hall Plaza, a municipally supported event backed by KidSuper founder Colm Dillane that offers $5,000 grants to emerging designers, as Hoodline reported.
A History of Crowds Following Cenat in New York
Cenat's return to New York for a public event carries some baggage. In August 2023, he hosted an unannounced gaming giveaway in Manhattan's Union Square that drew thousands of fans and escalated into a riot, resulting in 65 arrests and felony charges against him, according to NBC News. The chaos damaged property and led to temporary closures of local subway transit.
The Manhattan District Attorney's Office dropped all criminal charges against Cenat in May 2024 after he paid $55,000 in restitution to the Union Square Partnership and posted a public apology on social media, per CBS News. That restitution covered municipal staff overtime and landscaping damage repairs. Unannounced physical events tied to Cenat have continued drawing police responses since then, including an LAPD shutdown of a 1,000-person mansion party connected to his Streamer University program in Tarzana, California, which Hoodline covered in July after officers cleared the gathering when crowd overflow spilled into residential streets.
Cenat's online reach remains massive as he pushes into fashion. He became the first streamer to reach 1 million active Twitch subscribers in September 2025 and hit 20 million total followers that November, according to Streams Charts, making him the most-followed creator on the platform worldwide. With Vivet's venue still unannounced ahead of the September 12 show, how Cenat and city officials manage any in-person turnout remains an open question.
