Green Bay Packers Family Night celebrates its 25th anniversary Friday at Lambeau Field, giving fans their first live look at the 2026 roster before a capacity crowd. Gates open at 5:30 p.m., warm-ups start at 7 p.m., and the team's full-pad intra-squad scrimmage kicks off at 7:30 p.m., offering a game-like tune-up before the regular season begins.
Tickets carry a base face value of $10, which comes out to $12.42 per ticket once Ticketmaster's fees are added, according to FOX6 News Milwaukee. Buyers were capped at 10 tickets apiece on the first day of sales, and Ticketmaster's listing separately shows tickets starting at $12.30, per TMJ4 News. Limited tickets remained available as of Friday, though the Packers organization is recommending fans park in the surrounding neighborhood or nearby lots since Family Night parking passes have already sold out.
A Milestone Year for a Fan Tradition
This year's event marks a full quarter-century of Family Night, which began as a way to give families affordable access to a game-like practice atmosphere and has grown into the official public introduction of the roster each summer, according to the Green Bay Packers. Along with the scrimmage, this year's program includes performances by the Milwaukee Bucks Hype Team, thundersticks co-sponsored by UW Health Kids and Meijer, player jersey giveaways sponsored by TDS, and a closing fireworks and laser light show presented by Ticketmaster.
Fans who arrive early can also catch Family Fest, a separate slate of free activities happening near Lambeau Field from 3 p.m. to 6:30 p.m. that includes face painting, mini golf, and a dance party, per the same TMJ4 report. For those planning a full day at the stadium, the Lambeau Field Atrium opens to ticketed fans at 1:30 p.m., giving visitors access to the Green Bay Packers Hall of Fame until 7:30 p.m. with a separate admission ticket, according to Discover Green Bay.
Parking, Bags and What Not to Bring
Advance mobile parking passes for Lambeau Field lots cost $5.16, with net proceeds donated to the Meijer Simply Give hunger relief program, which benefits local food pantries including Paul's Pantry, The Salvation Army of Green Bay, and The Giving Tree. Discover Green Bay notes that all parking passes for the lots must be purchased digitally in advance, and with those passes now sold out, fans still planning to drive in are being pointed toward neighborhood streets and nearby lots instead.
Security at the gates will strictly follow the NFL's clear-bag policy, permitting only clear plastic, vinyl, or PVC bags up to 12 inches by 6 inches by 12 inches while prohibiting stadium cushions and backpacks. Fans hoping to watch from home instead of braving the lines can catch the practice live statewide through Packers TV Network affiliates, including WGBA-TV in Green Bay and WTMJ-TV in Milwaukee, or stream it via Packers.com and the team's app, according to the Iron Mountain Daily News.
No Refunds for Weather, Even Delays
Lambeau Field policy states that no ticket refunds will be issued for inclement weather unless every stadium activity from the 5:30 p.m. gate opening through the fireworks display is completely canceled — a delay alone won't qualify. It's a detail worth knowing given Green Bay's history of summer thunderstorms disrupting outdoor events.
Excitement Building Beyond the Stadium
The buzz extends well past Lambeau Field's gates. Andrew Hundt, owner of the Green and Gold Zone in Greenfield, told TMJ4 that Family Night helps fans build excitement heading into the regular season, adding that Packers fans expect the team to go deeper into the playoffs this year. Hundt also said his shop sees a noticeable drop-off in business whenever the team loses, underscoring how closely local retailers' fortunes track the Packers' on-field performance.
That local ripple effect echoes a broader pattern documented statewide. A study released by Experience Greater Green Bay found that hosting a major NFL event at Lambeau Field generated $72.9 million in economic impact for Brown County and $104.8 million across Wisconsin, illustrating just how much regional tourism and hospitality businesses lean on stadium events like this one.
The enthusiasm around Family Night also arrives against a more complicated financial backdrop for the franchise itself. In July, the Packers reported a $1.1 million net loss for fiscal year 2026, driven by rising roster expenses — including major player acquisitions such as Micah Parsons — even as total national revenue climbed to $453.2 million, according to Sports Illustrated. As the NFL's only publicly owned franchise, the Packers are required to disclose those annual figures, even as the team keeps its marquee preseason tradition priced at just $10 a ticket.
