A one-of-one 2027 Ram 1500 Rumble Bee SRT and a specially customized 2005 Ram 1500 SRT-10 will roll across the auction block together in Las Vegas next month, with every dollar from the sale earmarked for charity. The pair, built through a collaboration between Ram, UFC, RealTruck and Barrett-Jackson, is set to cross the block Friday, Sept. 11, 2026 at around 3:30 p.m. PDT inside the West Hall of the Las Vegas Convention Center.
The sale, part of the Barrett-Jackson 2026 Las Vegas Auction running Sept. 10 through Sept. 12, will benefit the Folds of Honor Foundation and the UFC Foundation, according to Old Cars Weekly. Folds of Honor provides educational scholarships to families of fallen or disabled military members and first responders, while a portion of the hammer price is also slated to support Hispanic charities through the UFC Foundation. Barrett-Jackson is waiving all fees and commissions on the sale, the outlet reports.
The newer of the two trucks, a first retail-production 2027 Ram 1500 Rumble Bee SRT, will receive additional customization to make it a one-of-one collector piece before it hits the block. It runs a supercharged 6.2-liter Hellcat Hemi V8 rated at 777 horsepower and 680 lb.-ft. of torque, good for a 3.4-second sprint to 60 mph, an 11.6-second quarter mile and a targeted top speed of 170 mph, per the same outlet's report. Buyers who want more can add a Direct Connection 3.0-liter supercharger upgrade capable of pushing output past 900 horsepower.
What Sets This Rumble Bee Apart
The truck's custom touches include Molten Red Pearl-Coat and Diamond Black Crystal Pearl-Coat two-tone paint, custom bedside graphics, black fender flares and a black center hood stripe. It also carries satin black 22-inch wheels, Brembo brake calipers, a flame red Ram grille badge, a Direct Connection MagnaFlow stainless steel cat-back performance exhaust and a custom one-of-one center console badge, according to Old Cars Weekly's account. The broader 2027 Rumble Bee lineup, available in quad cab, short bed and widebody configuration, offers three Hemi V8 powertrain options.
The second truck tells an older story. The 2005 Ram 1500 SRT-10 was built by PROmotorsports in collaboration with Mark Trostle and is powered by an 8.3-liter, 500-horsepower V10 engine borrowed from the Dodge Viper. That drivetrain lineage helped a stock version of the truck set a Guinness World Record for the world's fastest production pickup, a mark NASCAR driver Brendan Gaughan established in February 2004 at a two-lap average of 154.587 mph on DaimlerChrysler's Chelsea Proving Grounds, according to RockCrawler.
A Custom SRT-10 With a Story to Tell
RealTruck customized the 2005 SRT-10 for this sale with yellow-and-black two-tone paint, hood graphics and custom wheels, along with Viper-inspired bedside graphics and Alea black leather seats featuring yellow accents, per Old Cars Weekly. The build also adds a RealTruck Pro X15 soft roll-up tonneau cover, RealTruck PowerStep running boards, and Husky Liners floor liners and bed protection. RealTruck, headquartered in Ann Arbor, Michigan, operates more than 35 facilities across four continents with over 6,000 employees and holds more than 1,000 patents and pending applications, according to the company.
Lee Riser said the SRT-10's appeal comes from a three-part story that links its 2005 origin, UFC history and the fundraising purpose behind this sale, Old Cars Weekly reports. The connection to 2005 is notable because that is also the year UFC's Ultimate Fighter series launched. The winning bidder on the pair will also receive a VIP UFC experience to a future event of their choosing.
The Charity Math Behind the Sale
Folds of Honor, founded in 2007 by F-16 fighter pilot Lt. Col. Dan Rooney, has awarded nearly 73,000 educational scholarships totaling over $340 million across all 50 states, per GlobeNewswire. For the 2025–2026 academic year alone, the organization awarded a record 11,000 scholarships worth more than $53 million, but was still forced to leave roughly 7,700 qualified applicants unfunded due to financial constraints, the same release notes. The nonprofit expanded its mission in 2022 to include families of fallen or disabled first responders, such as police officers, firefighters and EMS personnel, alongside its founding focus on military families, according to Firehouse Magazine.
Rooney said UFC, Ram, RealTruck and Barrett-Jackson are changing recipients' lives through education, per Old Cars Weekly's reporting. The UFC Foundation, established in 2021 as a 501(c)(3) nonprofit, funds programs centered on youth development, public service, veterans and healthcare initiatives, according to UFC. Barrett-Jackson founder and CEO Craig Jackson said the partnership between Barrett-Jackson, Ram, UFC and RealTruck will amplify fundraising efforts, while Ram brand CEO Tim Kuniskis said the collaboration supports people who protect and serve communities, Old Cars Weekly reports.
Timing, Venue and Broadcast Details
The auction coincides with the 25th anniversary of the Sept. 11, 2001 terrorist attacks, and UFC and Zuffa Boxing will host events in Las Vegas and Glendale, Arizona on Sept. 12, 2026. Both Craig Jackson and UFC CEO Dana White are expected to appear on the Barrett-Jackson auction block during the sale. The event takes place inside the Las Vegas Convention Center's West Hall, a $1 billion, 1.4 million-square-foot expansion that opened in 2021.
Barrett-Jackson, established in 1971 and headquartered in Scottsdale, Arizona, hosts live collector car auctions in Scottsdale, Palm Beach, Columbus and Las Vegas and welcomes hundreds of thousands of attendees annually. The company has raised more than $172 million for over 200 local and national charities over its history by waiving sales commissions and entry fees on designated charity lots. Coverage of the sale will air on History, FYI, Barrett-Jackson.com and Barrett-Jackson's YouTube channel, according to Old Cars Weekly.
Barrett-Jackson's charity auctions have drawn celebrity vehicles before, and the company's Scottsdale sales have topped $200 million in a single event. What remains unknown ahead of Sept. 11 is the final hammer price the Ram pair will fetch and the exact split of proceeds between Folds of Honor and the UFC Foundation's Hispanic charity programs.
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