A national men's grooming franchise known for pairing haircuts with whiskey foot scrubs and a lounge bar is setting up shop at Belleview Station this fall. Hammer & Nails is opening a new location at 4884 S. Newport Street in the Denver Tech Center, bringing its blend of barbershop services and hospitality-style amenities to the transit-oriented development in southeast Denver.
The Belleview Station shop will be overseen locally by co-franchisees Zach and Kelly Daniels, who are managing construction of the space, according to WhatNow. Zach Daniels said the shop is designed for men to take an hour for themselves each month and leave feeling like the best version of themselves, per the outlet's report. He also said more men are taking care of their hair, facial hair, hands, and feet than in years past, a shift the brand is betting on as it expands into the neighborhood.
Beyond standard cuts and beard grooming, the Belleview Station location will offer hand and foot care, along with face and scalp treatments — services that set it apart from a typical barbershop, the report notes. The shop will also include a bar and lounge where customers can wait before or after their appointments, folding a hospitality-driven environment into the grooming visit rather than treating it as a quick in-and-out errand.
A National Playbook Built On Membership Perks
Hammer & Nails was founded in Los Angeles in 2013 by former screenwriter Michael Elliot, who conceived the concept after feeling judged and uncomfortable in traditional female-oriented nail salons, according to Forbes. The brand gained national exposure after appearing on ABC's Shark Tank in September 2014, and although the sharks passed on investing $200,000 on air, Elliot went on to raise seed capital directly from viewers to franchise the business.
Elsewhere, the chain's signature offerings include the Jack Hammer Foot Treatment, which uses a Tennessee Whiskey and brown sugar scrub with warm paraffin, along with 24k gold facial masks paired with cooling CBD scalp treatments, as detailed by New Jersey Monthly. Those treatments are typically served up in oversized leather chairs equipped with personal televisions and noise-canceling headphones. The company also runs on a recurring-revenue membership structure, offering three tiers of monthly grooming clubs with customizable services, priority booking, and transferable credits for friends and family, a model the brand pioneered in 2019 to encourage routine self-care over one-off visits, according to FranchiseWire.
Rapid Franchise Growth Meets A Costly Buy-In
The Belleview Station opening comes as Hammer & Nails has expanded to more than 150 shops open or in active development nationwide across more than 15 states as of June 2026, per a PR Newswire release. That footprint grew from just 27 open shops in late 2023 to more than 70 open locations by mid-2026. Locally, Kelly Daniels also serves as the brand's national Vice President of Operations under Chief Executive Officer Aaron Meyers, a former Vice President of Innovation and Operations for Massage Envy who oversaw more than 1,100 locations, according to the company's franchise site.
Getting into the business isn't cheap. Opening a single Hammer & Nails shop requires a $60,000 initial franchise fee and a total estimated investment ranging between $694,300 and $944,045, according to the company's 2026 Franchise Disclosure Document cited by 1851 Franchise. Franchisees also pay an ongoing 6% royalty fee and a 2% brand development fee based on biweekly gross sales. Public permit filings with the City of Denver show that commercial tenant improvement, plumbing, and sewer applications for the Newport Street address were officially submitted in February 2026, establishing a documented timeline for the buildout.
Joining A Busy Retail Corridor In Flux
Hammer & Nails is landing in a 51-acre master-planned development designed to reach 3,300 residential units, 2.8 million square feet of office space, and more than 200,000 square feet of retail and restaurant space by 2036, per Mile High CRE. The corridor's ground-floor retail spaces cater heavily to nearby high-rise residents and daytime office workers, and it has seen active turnover this year — Oaxacan restaurant El Tule recently opened nearby on South Newport Street, as per Hoodline, while Tap & Burger closed its Belleview Station location just last month.
The men's grooming chain's arrival also taps into a broader shift in male personal care spending. Grand View Research data shows the global men's grooming market was valued at $78.5 billion in 2023 and is projected to expand at a compound annual growth rate of over 6% through 2030, growth driven by expanding male consumer demand for dedicated skin, nail, and facial treatments. Hammer & Nails is expected to open its Belleview Station doors this fall.
