Orlando shoppers are getting another shot at Primark bargains when the international fashion retailer opens a new store at Orlando Vineland Premium Outlets on August 20. The 19,000-square-foot shop will bring Disney and Marvel merchandise, Orlando Magic gear, and family-friendly prices to one of Central Florida’s busiest shopping destinations. The opening-day lineup also comes with giveaways, because apparently a new wardrobe needs a little theater.
The store’s grand-opening festivities begin at 11 a.m. Thursday, August 20, with local treats and giveaways available while supplies last. In a release through PR Newswire, Primark US President Kevin Tulip said the company is seeing continued Florida demand for style, quality, and affordability.
The new location will be listed as store 2201 at Orlando Vineland Premium Outlets, which Simon describes as a luxury outlet center with more than 160 designer and name-brand stores. The center says shoppers typically find savings of 25% to 65%, putting Primark’s value-focused model into an already discount-minded mix, according to Simon.
Orlando Gets Its Second Primark Store
This is not Primark’s Orlando debut. The retailer opened its Florida Mall location in 2024, featuring more than 36,000 square feet and a Disney-themed floor that helped make the store a draw for locals and visitors alike.
The Vineland store will lean into that same character-heavy appeal, with collections featuring Mickey, Minnie and Friends, Pixar’s Toy Story, and Marvel’s Spider-Man. According to Primark’s announcement, women’s denim will start at $12, men’s tees at $5, and girls’ and boys’ sweatshirts at $7, while team apparel will include Orlando Magic merchandise.
Primark Keeps Expanding Across The United States
The Orlando opening is part of a broader U.S. push. Primark’s corporate newsroom said recent openings in Houston and Indianapolis brought the chain to 44 U.S. locations in June, while the Vineland store will raise that count to 45 across 14 states; the company is also recruiting for roles tied to upcoming openings, according to Primark’s corporate update.
