A 35,000-square-foot adventure park packed with bumper cars, trampolines, arcade games and karaoke rooms is headed to Promenade PV in Rolling Hills Estates, with entrepreneur Gloria Lee planning to open Mega Looma later in 2026. The new venture will occupy space at the mall, located at 550 Deep Valley Dr, tucked between Level Up Bowl & Bistro and The Sports Complex on the property's lower level.
According to WhatNow, Mega Looma is being described on its own website as a place to imagine and play, and the park will also include private rooms and areas designed for parties and events, along with a photobooth. Lee did not respond to the outlet's request for additional information about the park's exact opening timeline, though the plan is to launch sometime later this year. Corporate filings show Mega Looma LLC was incorporated with the California Secretary of State back on August 7, 2024, with its principal address registered in Rolling Hills Estates — meaning the concept has been in the works for roughly two years ahead of its planned debut, according to Bizprofile.
Property leasing records reviewed by the Promenade PV directory place Mega Looma in Suite 116, positioning its sprawling floor plan directly next to Level Up Bowl & Bistro in Suite 118 and The Sports Complex, grouping several youth sports and indoor entertainment tenants together on the mall's lower level.
A Familiar Face at the Mall
Gloria Lee is no stranger to Promenade PV. She already owns Sugo Social, a New American restaurant that opened at the mall in 2025 and blends Korean and Latin culinary influences, according to facts included in the WhatNow report. Lee also owns Looma Space, an indoor children's playground in Lomita that effectively served as the prototype for the much larger Mega Looma concept.
Before Lee expanded into Rolling Hills Estates, she founded Looma Space at 2065 Palos Verdes Drive North in Lomita, an indoor play cafe featuring padded play zones and a café area for parents. That location secured approval for on-site beer and wine service from the Lomita Planning Commission in December 2022. Sugo Social itself replaced the long-time tenant Luna Rossa in Suite 265 following an extensive redesign by PAS Architects.
A Mall Reinventing Itself
Mega Looma's arrival caps off a broader transformation at Promenade PV, which has undergone a revitalization over the past couple of years, per WhatNow's reporting. The center was originally built in 1981 as the $40 million enclosed Courtyard Mall, anchored by Bullock's Wilshire and the May Company. It sold in December 2022 for $64 million to private Southern California investor Cynthia Hu, a deal detailed by CoStar News, and new ownership has since pushed the property away from traditional apparel retail toward experiential entertainment.
That shift accelerated with the opening of Level Up Bowl & Bistro in Suite 118 late last year, which introduced a 14-lane high-tech bowling venue, Krazy Darts bays, a full bistro and an arcade running on a cashless Sacoa payment card system, according to The Pen Newspaper. The outlet reported that Level Up was introduced specifically to help drive foot traffic back to the mall after several retail bankruptcies. Other new additions to Promenade PV mentioned in the WhatNow report include Asian Bites and Dilly D's Delicious Burgers.
Sports and Recreation Roots Run Deep
Family recreation is not new territory for the mall. The property's historic 1981 ice rink, where Olympic medalists Dorothy Hamill and Michelle Kwan once trained, reopened in September 2021 as LA Kings Ice at Promenade on the Peninsula under a five-year management deal with the Los Angeles Kings, according to the Palos Verdes Source. That deal helped establish the center as a regional sports destination well before Level Up Bowl and Mega Looma arrived.
The demographics surrounding the mall help explain the strategy. U.S. Census Bureau data from the 2024 American Community Survey shows Rolling Hills Estates has a median household income of $191,895 — more than double the national average — with nearly 60% of households earning $150,000 or more annually and a median age of 48.3 years. Commercial real estate research from Hanlin Mall Architecture points to a broader national trend of shopping malls converting large vacant retail footprints into family entertainment centers to offset losses to e-commerce and generate steady weekday foot traffic.
The mall's redevelopment has not been without setbacks. Hoodline previously reported that heavy rains caused a facade collapse at the property in December 2023, when an estimated 60-to-80-foot concrete planter box came down over a parking structure entrance, prompting an emergency response from the Los Angeles County Fire Department. No injuries were reported in that incident. For now, Lee has not disclosed a firm opening date for Mega Looma beyond a general target of later this year.
