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Third Day Rocks Richmond’s Siegel Center as VCU Bets Big on Concert Comeback

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Published on August 05, 2026
Third Day Rocks Richmond’s Siegel Center as VCU Bets Big on Concert ComebackSource: Wikipedia/Jeff Auth at English Wikipedia, CC BY 3.0, via Wikimedia Commons

The Stu is getting its concert voice back. Christian rock band Third Day will headline a new show at Richmond's Stuart C. Siegel Center next spring, putting the city's largest indoor venue back on the music map after years of mostly basketball, graduations and other events.

Third Day announced the April 18, 2027, concert with Zach Williams as a special guest and Scout and the Saints as the opener. Tickets are scheduled to go on sale next Friday at noon, while Richmond prices had not been posted; Axios reported that tickets in other cities have run around $28.

The booking comes during a major anniversary stretch for Third Day. The Atlanta-founded group says on its official website that it completed a 30th-anniversary tour in 2026 and is set to continue touring in 2027.

VCU Wants The Stu To Work Harder For Athletes

The concert is part of VCU's broader push to turn the basketball arena into a year-round revenue generator. The university has projected that concerts, family shows, private events and other bookings could bring in roughly $650,000 annually to help pay student athletes, according to Axios.

VCU began working with ASM Global in 2025 to manage special-event bookings, with the goal of bringing more concerts and outside programming to campus. In announcing the partnership, VCU Athletics described the arrangement as part of a larger effort to build a sustainable revenue model around the venue.

A 7,637-Seat Venue With A Richmond Concert History

The Siegel Center can seat 7,637 people and covers nearly 200,000 square feet, according to VCU News. The arena opened in 1999 and has hosted major musical acts and other high-profile events, but its concert calendar eventually quieted down.

Now Third Day's show gives the venue a concrete test of whether Richmond's long-dormant indoor concert market can support a regular stream of arena bookings. VCU officials have indicated that more shows could be announced before the April 2027 date, so this may be the first note in a much louder comeback.