A long-vacant Kroger supermarket near the intersection of Coit Road and SH 121 in Plano is being converted into the city's fourth EōS Fitness location, with construction expected to begin next month and the gym slated to open by 2028. The 9.7-acre site at 9700 Coit Road has sat empty since the grocer closed its doors in January 2025.
Kroger originally opened the store in 2005 before relocating across the street into a new 124,000-square-foot Kroger Marketplace at 9617 Coit Road, according to Community Impact. That move let Kroger shift from a standard supermarket to a larger format with expanded general merchandise and fueling stations, leaving a sizable retail footprint behind at one of north Plano's busiest intersections. The relocation set the stage for the site's second life as a fitness hub rather than a lingering empty box.
Construction on the new EōS Fitness is estimated to cost $5.59 million, with work scheduled to run from September 2026 through July 2027, per a Texas Department of Licensing and Registration filing cited by Community Impact. The Plano Planning and Zoning Commission voted unanimously in April to approve the new fitness center, with a preliminary site plan calling for the former grocery building to be reused for EōS while adding two new retail buildings and constructing two right-turn lanes along Coit Road. Kroger Texas LP requested landscape adjustments to accommodate those turn lanes, according to the report.
A Familiar Gym Blueprint Moves In
Once open, the Coit Road gym is expected to include the amenities that have become the chain's signature: an indoor pool, hot tub, saunas, and indoor green turf. EōS is also known for its cardio theater, where members can watch movies while working out, along with a camera-friendly space for content creators and AI software that gives members personalized training plans for gym equipment. The gym offers month-to-month memberships, according to the outlet's reporting.
This will mark EōS Fitness's fourth location in Plano in under four years. The brand entered the city on April 26, 2024, with a 43,000-square-foot gym in the Preston Parker Crossing shopping center at 3500 Preston Road, according to Community Impact's earlier coverage. It later added locations along 15th Street near Collin Creek and along K Avenue, which opened in July 2026, before turning to the Coit Road site.
Grocery-to-Gym Conversions Reshaping DFW Retail
The Coit Road project fits into a broader pattern across Dallas-Fort Worth, where fitness operators have become go-to anchor tenants for vacant grocery and big-box space. Fitness centers leased more than 343,000 square feet of commercial space across the region in early 2025, helping keep retail vacancy near a historic low of 4.8%, according to Bisnow. Gyms have increasingly stepped in where grocers and big-box anchors have departed suburban shopping centers throughout North Texas.
The strategy extends well beyond Plano. In July, city officials in Marietta, Georgia approved plans to convert a shuttered 48,000-square-foot Kroger built in 1982 into an EōS Fitness, as Hoodline previously reported. Former grocery layouts tend to offer the open floors and ample parking that work well for gym equipment and aquatic facilities, making empty supermarkets an attractive target nationwide.
Aggressive Statewide and National Growth
The Coit Road gym is part of a much larger push. EōS is executing a Texas expansion plan targeting more than 30 new locations statewide, with North Texas projects planned or underway in Carrollton, Grand Prairie, Celina, McKinney, The Colony, and South Dallas, according to WhatNow. The chain operates on a high-value, low-price model built to scale quickly in fast-growing metro areas.
Nationally, EōS Fitness surpassed two million total members by late 2025 and operates or has under development more than 225 locations, with a goal of reaching 250 gyms by 2030, per the company's own figures. The operator says its footprint grew more than 20% in the fourth quarter of 2025 alone. That expansion tracks with wider consumer trends: a record 25% of Americans belonged to a health club or gym in 2025, with the strongest growth driven by Gen Z gym-goers, according to the Health and Fitness Association's 2025 U.S. Health and Fitness Consumer Report.
What tenants will eventually fill the two newly approved retail buildings next to the Coit Road gym has not been disclosed, and it remains unclear how traffic will be managed at the Coit Road and SH 121 intersection once construction begins. For now, Plano's fourth EōS Fitness joins a growing list of former supermarkets across the country finding new life as fitness destinations.
