The Promenade mall in Woodland Hills has been reduced to rubble, according to Urbanize LA, marking the end of a retail landmark that first opened its doors more than five decades ago. In its place, Los Angeles Rams owner Stan Kroenke plans to build Rams Village, a $10 billion mixed-use complex centered on the team's new headquarters that will eventually bring more than 3,100 homes to the 52-acre Warner Center site.
The demolition, reported by Urbanize LA, closes the book on a mall that opened in March 1973 under developer Coldwell Banker with upscale anchors including Bullock's Wilshire, Saks Fifth Avenue and Robinson's, according to Wikipedia. The 1994 Northridge earthquake severely damaged the mall's Saks Fifth Avenue building, which was torn down and replaced in 1996 by an AMC Theatre multiplex that became the center's main entertainment draw in its later years, per the same source.
Kroenke assembled the roughly 100-acre development footprint in 2022 for about $900 million, according to the Los Angeles Times. That included $150 million for the 34-acre Promenade site itself, $175 million for the adjacent 32-acre former Anthem Blue Cross office parcel, and $575 million for the neighboring Village at Westfield Topanga lifestyle center. Before Kroenke's purchase, former mall owner Unibail-Rodamco-Westfield had also sought to transform the property into a high-rise complex, per Urbanize LA's reporting.
What's Replacing the Mall
Rams Village is anchored by the Los Angeles Rams and is designed by architecture firm Gensler, per Urbanize LA. The team's headquarters will sit inside a three-story structure with a public plaza, while a separate two-story indoor training facility will include its own spectator seating, according to the outlet's reporting.
Kroenke's overall plan calls for more than 5.2 million square feet of floor area across high-rise and low-rise structures, per the same report. Two entertainment venues, described as a pair of four-story buildings, will provide seating for 2,500 and 5,000 spectators respectively. The project will also include a 65,000-square-foot public park featuring a bandshell, along with a new public restroom.
Towers, Homes and a Hotel
The residential buildings, sited along the northern side of the property, are expected to bring the project's housing total past 3,100 homes, with Rams Village reserving 5 percent of total units for very low-income households, according to Urbanize LA. A 29-story tower is planned to contain more than 500 residential units, while a 32-story tower will house more than 400 residential units alongside commercial space.
A 37-story mixed-use building is set to include more than 700 homes, live/work units, a 182-room hotel, and commercial space, per the outlet's account. A separate 19-story tower will combine 425,000 square feet of offices, 100,000 square feet of medical offices, and retail uses. Parking across the site is planned for more than 5,000 vehicles.
First Phase Already Underway
Project revisions submitted to the Los Angeles Department of City Planning for review in 2025 indicate the first construction phase will be a pair of residential buildings, according to Urbanize LA. The first residential building described in those filings is an eight-story apartment complex spanning approximately 600,000 square feet, containing 326 residential units along with retail space and parking. Together, the first wave of residential buildings is expected to total 646 homes. City officials reviewed additional project components in 2025, and the current plans mark a revision of a previously entitled project that had featured housing, a hotel and other commercial uses, per the outlet.
From Trailers to a Ten-Year Buildout
The Rams have already had a foothold on the broader site for two years. The team set up a temporary practice facility and headquarters on the former Anthem Blue Cross parking lot in August 2024, operating out of modular trailers and two outdoor grass fields while permanent plans were finalized, according to the Los Angeles Rams. Rams Village was officially announced in 2025, and vertical construction on the permanent buildings is targeted for 2027, with full build-out expected to stretch through 2037, according to Coastline 840.
Los Angeles Mayor Karen Bass endorsed the master plan when it was officially announced, calling the $10 billion project a major economic engine that will bring jobs, housing and performance space to the San Fernando Valley, per the Rams' own announcement. Rams Village will be developed in phases over several years, and it represents Kroenke's second transformative development anchored by the team, following his 298-acre Hollywood Park project in Inglewood, which surrounds SoFi Stadium and is home to both the Rams and the Los Angeles Chargers, according to the Los Angeles Times. Hollywood Park is itself being redeveloped with housing, offices and commercial uses, unlike Rams Village, which centers on the team's headquarters and training facilities rather than a stadium.
Fitting Into a Bigger Valley Plan
The demolition and rebuild sit within the framework of the Warner Center 2035 Specific Plan, adopted by the Los Angeles City Council in December 2013 to transform 1,100 acres of auto-centric superblocks into a walkable, transit-oriented downtown for the San Fernando Valley, according to PBS SoCal. A Los Angeles City Planning Commission progress review covering 2018 through 2023 found that 17,597 net residential units had already been built or approved in Warner Center, showing that growth under the specific plan had been overwhelmingly residential before the Rams project came along, per Urbanize LA's earlier reporting.
Local homeowner groups, including the Woodland Hills Homeowners Organization, have expressed general support for redeveloping the site while pressing city officials to address traffic congestion, street widening and noise control, according to the Los Angeles Times. Those land-use decisions now fall to whoever wins the Los Angeles City Council District 3 seat being vacated by Bob Blumenfield, a race Hoodline previously reported would determine who controls Rams Village approvals.
