Construction is set to begin by the end of September on a 17-story senior living high-rise at 6509 Flavor Pict Road in west Boynton Beach, a $380.6 million project called The Winsberg at Green Cay. The 220-unit development will include independent living, assisted living, and memory care, alongside amenities like an indoor putting green, a swimming pool, and a fitness center.
Non-profit developer Green Cay Life Plan Village Inc. closed on the $380.6 million in bond financing on September 2, issued through the Palm Beach County Health Facilities Authority, according to West Boynton News. That figure matches the amount the same non-profit says it secured for construction, as reported by Florida YIMBY. Moss & Associates is the general contractor, and sitework is anticipated to start by the end of this month, with construction estimated to take 26 months, per the same outlet.
A 17-Story Tower With 12 Courtyards
Architectural plans from PRDG Senior Living Architecture describe a 17-story structure featuring 12 interior courtyards spread across three levels, according to Faulkner Design Group. The development will span roughly 500,000 square feet of new construction and offer 10 distinct floorplans, with one- or two-bedroom models ranging from 920 to 2,450 square feet, Florida YIMBY reports. The unit mix includes 189 independent living units, 15 assisted living units, and 16 memory care units, with on-site nursing services available across the community.
Green Cay Life Plan Village Inc. purchased the 15-acre build site for $18.65 million in 2022 from BRP Senior Housing Management, which remains a partner on the project alongside Greenbrier Development, per Florida YIMBY's reporting. That land deal followed an earlier financing step: in August 2022, investment bank Ziegler underwrote $36.175 million in bond anticipation notes through Palm Beach County to cover the initial land purchase and pre-development costs, according to a Ziegler press release.
Honoring the Farmers Who Sold the Land Next Door
The community's name traces back to Ted and Trudy Winsberg, former local farmers who ran Native Green Cay Farm on land near the site before selling 100 acres to Palm Beach County in 1999 at one-third of its market value, according to Wild South Florida. That sale established the adjacent Green Cay Nature Center & Wetlands. The construction site also sits next to Palm Beach County's Green Cay Phase II water purification project, which broke ground in March 2024 as Florida's first facility to use advanced reverse osmosis to turn reclaimed wastewater into drinking water — a project that later won national recognition for its innovation.
When co-developers Big Rock Partners and Greenbrier Development first unveiled the project in August 2022, entrance buy-in fees for the age 62-and-older community were projected to start in the mid-$600,000s, according to Senior Housing News. As a Continuing Care Retirement Community, The Winsberg at Green Cay will be regulated under Chapter 651 of the Florida Statutes, which requires financial reserve oversight from the Florida Office of Insurance Regulation and healthcare facility licensing by the state's Agency for Health Care Administration. The Winsberg will operate as a non-profit Life Plan Community managed by Dallas-based Greenbrier Senior Living, with a full opening anticipated between late 2027 and 2028.
Growth Along a Corridor Already Under Strain
The project's location on Flavor Pict Road places it along a corridor Palm Beach County has designated for a future road extension and bridge project across Florida's Turnpike, a plan tied to ongoing traffic concerns in the area. Hoodline previously reported on a fatal crash at Flavor Pict Road and Via Valenza that killed an 83-year-old woman, underscoring the strain rapid residential growth has placed on the South Jog Road and Flavor Pict Road area.
The demand behind the project is rooted in demographics: U.S. Census Bureau estimates show 26.1% of Palm Beach County's population — more than 401,000 residents — is aged 65 or older as of 2024-2025. That growing senior population is driving demand for large-scale developments like The Winsberg, even as the accompanying construction adds new activity to a corridor local officials are already working to widen.
