A 32-year-old Beloit woman has been sentenced to four years in prison for running a prostitution ring that recruited women struggling with drug addiction and sent them to meet men at hotels and homes across Beloit and South Beloit. Rock County Circuit Court Judge John Wood handed down the sentence for Holly Lynn Converse, along with 10 years of extended supervision, after she entered an Alford plea to one count of human trafficking — a plea in which a defendant maintains innocence while acknowledging prosecutors likely have enough evidence to convict.
According to the Beloit Daily News, Converse received cash from sex acts arranged through the website Skip The Games, using the national classifieds site to run the ring in the Beloit area. Court records cited by the paper show Converse recruited women with drug problems and gave them drugs to feed their habits in exchange for setting up the encounters, with another Beloit woman also participating in recruiting the victims. That second woman was not charged, per the same reporting.
The case traces back to April 2025, when Beloit Police first investigated Converse after raiding a trap house on Athletic Drive, where a victim revealed she was setting up commercial sex encounters in exchange for cash or crack cocaine, according to WCLO. An original criminal complaint was filed in Rock County Circuit Court on February 27, 2026, but the case did not stop there — a Rock County criminal complaint states that Converse kept posting online prostitution advertisements while released on bail, according to a Facebook post from 1230 WCLO.
A 2020 study hosted by the Office of Justice Programs found that commercial sex and sex trafficking in illicit massage businesses are promoted through online classifieds and review boards, although the illicit conduct still requires an offline act.
Bail Revoked After No-Show in Court
In March 2026, Converse was arrested, and a Rock County judge set her cash bond at $100,000, the same Facebook post from 1230 WCLO noted. The case involved allegations concerning women battling drug addiction and prostitution activity, according to Big Radio's reporting on her sentencing.
As part of the plea deal reached with the Rock County District Attorney's Office, prosecutors dismissed a second human trafficking count as well as a count of soliciting prostitutes. Converse was credited with 180 days of time served. Recruited women met men at hotels and homes in Beloit and South Beloit, according to court records referenced in the Beloit Daily News account of the case.
Mandatory Registration and a Delayed Hearing
Big Radio's sentencing report did not mention a sex-offender registration requirement. Converse was sentenced on August 28, 2026, according to the station.
Wisconsin Statute § 940.302 classifies human trafficking involving commercial sex acts through coercion, debt bondage, or drug control as a felony punishable by up to 25 years in prison, according to legal analysis from GRGB Law. Converse's four-year sentence falls far below that statutory ceiling, though the plea agreement also carries the decade of extended supervision and the 15-year registration requirement.
A separate Wisconsin Court of Appeals case involved Deron Darnell Love, who appealed convictions for human trafficking and kidnapping, according to the Wisconsin Court System.
A Statewide Pattern of Underreported Cases
The Converse case fits into a broader pattern tracked by state officials. In 2024, the National Human Trafficking Hotline recorded 277 contacts in Wisconsin, opening 111 cases involving 181 victims, with adult female sex trafficking representing the majority of reported cases and hotels, motels and residences among the reported venues, according to the Wisconsin Department of Justice. A separate Wisconsin DOJ survey of 305 law enforcement agencies found that local police departments frequently struggle to distinguish between voluntary prostitution and human trafficking, resulting in underreported state crime data.
National data from the Bureau of Justice Statistics found that 82% of suspected human-trafficking incidents were classified as sex trafficking.
Skip The Games has been identified in one Wisconsin law enforcement action. The linked report does not provide enough information to verify the details of the alleged Milwaukee case.
