A touring LEGO exposition built around a 10-foot-by-10-foot castle made from more than 100,000 bricks is rolling into San Antonio for the first time, setting up at Freeman Expo Hall on October 31 and November 1. Brick Convention will run two separate three-hour sessions each day, and attendees will be able to add their own creations to a larger collaborative city built throughout the weekend.
According to KENS5, the touring event has already visited more than 50 cities across the country, and organizers say San Antonio was chosen partly because local LEGO fans kept asking for it to come. Founder Greyson J. Riley, who according to the same report started college at age 11, published a book on LEGO history at 13, and was organizing fan events by 14, told the station that San Antonio LEGO fans sent numerous emails and social media messages requesting the convention. Organizers are hoping the stop becomes a yearly fixture on the calendar, per that reporting.
Sessions, Timed Entry and Ticket Prices
Each day's schedule splits into a 10 a.m. to 1 p.m. session and a 2 p.m. to 5 p.m. session, with the exhibit hall cleared out between blocks, according to Universe. That staggered structure is meant to manage capacity and keep crowds moving across the two-day run. Advance general admission booked online runs $14.99 plus $2.47 in fees and taxes, for a total of $17.46, the ticketing platform notes, while kids two and under get in free.
The station's report adds that online tickets are listed at $15, with door tickets running $20 if any remain available once sessions open, and organizers expect some sessions to sell out. The event is designed to appeal across age groups, from kids to college students to adults, per that same account.
LEGO Cities, Star Wars Scenes and Hands-On Pits
Beyond the castle centerpiece, the convention will feature sprawling LEGO cities, Star Wars-themed scenes, and multiple hands-on building areas stocked with thousands of bricks apiece, according to the KENS5 report. Riley told the outlet that visitors should come prepared to be amazed by what can actually be built with LEGO, and that the event uses the bricks to depict real-life history through detailed scenes and creations. Guests will also get the chance to meet some of the artists behind the displays, whose work comes from builders around the country.
Touring Brick Convention stops elsewhere have routinely paired those exhibits with guest appearances and meet-and-greets tied to former contestants from Fox's LEGO Masters, as Orlando Weekly has reported, alongside custom displays built by local and regional fan communities. A portion of ticket sales also goes to Creations for Charity, an all-volunteer nonprofit that distributes new LEGO sets to hospitalized and underprivileged children worldwide during the holidays, according to the Toledo Blade.
San Antonio's Place on a Bigger Texas Tour
San Antonio is one of four Texas stops on Brick Convention's late-2026 route, joining Dallas on October 3 and 4, Austin on December 5 and 6, and El Paso on December 12 and 13, per Newsday. The city already has organized LEGO enthusiasm on the ground: TexLUG-SA, San Antonio's chapter of the Texas LEGO User Group, meets monthly and has contributed custom models to regional shows like Brick Rodeo, according to TexLUG-SA. Whether local members will bring displays to Brick Convention's debut here remains an open question ahead of the event.
San Antonio isn't new to indoor LEGO attractions. LEGOLAND Discovery Center has operated at the Shops at Rivercenter downtown since April 2019, anchored by a 1.5-million-brick MINILAND display of the San Antonio skyline, as MySA reported at the time. Brick Convention brings a different, short-term format built around traveling fan displays and interactive brick pits rather than a permanent family attraction, and it operates independently: Brick Convention LLC is neither administered nor officially sponsored by the corporate LEGO Group, according to Brick Convention's own event materials.
A Growing Market for Grown-Up Builders
The San Antonio debut also lands amid a broader shift in who's buying LEGO sets. Strong demand for adult-focused sets and live conventions has helped push the LEGO Group's annual revenue above $4 billion in recent years, Newsday reports, a trend tied to the rise of self-described Adult Fans of LEGO who've turned brick building into a multi-generational hobby rather than strictly a children's pastime. It's a dynamic that helps explain why a touring exposition aimed at kids, college students and adults alike has found an audience willing to travel and pay for timed sessions in cities like San Antonio.
Whether the demand is strong enough to bring Brick Convention back to San Antonio annually, as organizers hope, will likely depend on how ticket sales and turnout play out this Halloween weekend. For now, LEGO fans across the city have a first shot at seeing the castle, the cities, and the Star Wars scenes up close at Freeman Expo Hall.
