A national outpatient therapy chain is moving into Frisco, with plans to build a new mental health clinic inside a medical office building on the Baylor Scott & White Medical Center campus. Ellie Mental Health will occupy suite 345 at 5757 Warren Parkway, according to state filings, converting a 2,995-square-foot space into a counseling clinic serving individuals, couples, families and children.
The project is documented in a filing submitted September 21 to the Texas Department of Licensing and Regulation, as reported by Community Impact. The filing puts the renovation cost at roughly $374,375, with construction slated to begin October 19 and wrap up by January 11, 2027. State records list the project under tracking number TABS2027001514, according to the Texas Department of Licensing and Regulation, which identifies the buildout as a tenant medical office space within Baylor Frisco Physician Office Building II.
A Fast-Growing Franchise Chain Expands Its DFW Footprint
Ellie Mental Health was co-founded in Minnesota in 2015 by licensed marriage and family therapist Erin Pash and Kyle Keller, who built the practice around a clinician-friendly culture before launching a nationwide franchising model in 2021, according to Entrepreneur. Since then, the company has grown into one of the country's fastest-expanding outpatient mental health networks, reaching more than 200 open locations across 38 states, per a report from The Wolf of Franchises. That growth has been fueled in part by a 2022 strategic investment from private equity firm Princeton Equity Group, which specializes in multi-unit franchise investments across healthcare and consumer services.
The planned Frisco clinic would add to Ellie Mental Health's existing North Texas presence, which already includes locations in Dallas-Carrollton, Rockwall and Southwest Fort Worth, according to Recovery.com. Those existing DFW clinics maintain in-network agreements with major regional health plans, including the Baylor Scott & White Health Plan, Blue Cross Blue Shield and Optum, the same source notes, though it remains unclear which specific insurance contracts will be active when the Frisco location opens.
Landing Inside a Major Hospital Referral Network
The office building set to house the new clinic, Baylor Frisco POB II, is managed by Healthcare Realty Services Inc. on behalf of property owner HR Acquisition of San Antonio, LTD, according to Zabalist. Placing the clinic inside a medical office tower attached to Baylor Scott & White Medical Center could position Ellie Mental Health near established physician referral networks, a common arrangement for outpatient specialty groups leasing space near acute care hospitals.
Opening an Ellie Mental Health franchise typically requires an initial investment ranging from $290,000 to $680,000, with the company's corporate headquarters handling back-office functions like billing, scheduling and clinician credentialing, according to Franchise Reports. That centralized support model is designed to let franchise owners and clinical leads focus on staffing and patient care rather than administrative overhead. It remains unclear whether the Frisco location will be run by a local franchisee or a corporate-owned entity, and how many licensed therapists will ultimately staff the space.
A Clinic Arriving Amid Statewide Shortages
The Frisco project lands against the backdrop of a severe statewide shortage of mental health providers. A 2024 analysis from the Texas Department of State Health Services found that 246 of the state's 254 counties were designated as federal mental health professional shortage areas, as reported by The Texas Tribune. Mental Health America's most recent national assessment ranked Texas 51st among all states and Washington, D.C. for access to mental health care.
Ellie Mental Health describes its mission as providing counseling and therapy services that address a range of mental health needs through personalized treatment from licensed professionals, per the company's website. Community Impact, which first reported on the filing, says it will update its story as more information becomes available.
