A ballroom at Omni Frisco Hotel is set to fill with 100 Pilates reformers this Saturday as BODYBAR Pilates gathers franchise owners, instructors, and invited media for a single, sprawling class meant to mark how far the North Texas brand has traveled since its Dallas debut. The 50-minute session, scheduled from 9:30 to 10:20 a.m. at the hotel inside The Star, will double as a celebration of the company's 100th studio opening and the 100th anniversary of Pilates itself.
According to The Dallas Express, BODYBAR plans to attempt what it's calling the largest reformer Pilates class, though the record attempt is organized independently and will not take place under the supervision of a formal record-keeping organization. The company says it will document the event and make that documentation available afterward, though whether it intends to submit that record to any outside adjudicator remains unclear. BODYBAR's Kamille McCollum, the brand's chief brand officer, president, and co-founder, is set to lead the class herself.
The Frisco gathering arrives just days after BODYBAR opened its 100th studio in Presidio, in north Fort Worth, on September 8. The company launched in Dallas in 2012 under founders Steve and Laurie Gatlin, before Kamille and Matt McCollum partnered with them in 2019 to form Fort Worth-based BODYBAR Franchising, LLC, according to 1851 Franchise. The McCollums had originally joined as franchisees running studios in Fort Worth and Plano before taking over the national franchising operation.
A Charity Gift Tied to Every Reformer in the Room
BODYBAR says the $10,000 it plans to donate to the Foundation for Women's Cancer represents $100 for each reformer used in Saturday's class, per the same Dallas Express account. The donation lands during September's Gynecologic Cancer Awareness Month, a designation that exists to sharpen public symptom awareness and encourage earlier diagnosis, according to Texas Oncology.
The Foundation for Women's Cancer operates as the official public foundation of the Society of Gynecologic Oncology, directing donated funds toward clinical research, patient education, and advocacy work, per CancerNetwork. The scale of the disease the donation targets is considerable: the American Cancer Society estimates 117,660 people in the United States will be diagnosed with a gynecologic cancer in 2026, with roughly 34,570 expected to die from these diseases, according to the Foundation for Women's Cancer. Gynecologic cancers span five distinct diseases affecting the female reproductive system — endometrial or uterine, ovarian, cervical, vaginal, and vulvar.
From One Dallas Studio to a Franchise Boom
The Frisco event follows a stretch of rapid growth for BODYBAR. Hoodline previously reported that the brand landed at #276 on the 2024 Inc. 5000 list of fastest-growing private companies after posting 1,192% three-year revenue growth, a run that helped set up this month's 100th-studio opening. Opening a BODYBAR franchise now carries an estimated initial investment between $389,964 and $759,356, with franchisees paying a $60,000 franchise fee plus ongoing royalties of 7% and a 2% national advertising contribution, according to Hoodline.
A standard BODYBAR studio occupies between 2,100 and 2,500 square feet and typically fits 14 reformers on its class floor, alongside a smaller private room for one-on-one training sessions, per Patch. Measured against that baseline, Saturday's 100-reformer setup functions as a visible marker of just how far the brand has scaled from its original single studio footprint.
All 100 reformers for the Frisco class are being supplied by Balanced Body, the Sacramento, California equipment maker founded in 1976 by CEO Ken Endelman, according to FIBO. Endelman holds more than 300 patents tied to Pilates equipment innovations and modernized Joseph Pilates' original reformer design; he also led the 1990s legal challenge that invalidated the exclusive trademark on the word Pilates, keeping the term open for public use.
A Boom Playing Out Nationwide
The Frisco milestone lands amid a broader surge in boutique fitness. Reformer Pilates was the most-booked fitness modality on ClassPass for a third consecutive year in 2025, with reservations up 71% year-over-year, according to MMCG Invest. U.S. Pilates and yoga studio revenues reached an estimated $19.2 billion in 2025, the same report notes, with boutique reformer Pilates currently outpacing rival modalities like HIIT and cycling in driving demand from franchisees and investors alike.
An estimated 11.86 million Americans practiced Pilates in 2023, a 15% jump over the prior year and the highest annual participation level recorded since 2010, per the same MMCG Invest analysis. Industry estimates suggest 14 to 15 million Americans have tried Pilates at least once, a pool the report frames as a large base of prospective recurring studio subscribers.
Choosing Texas, and The Star, for the Anniversary
Texas was chosen for the anniversary celebration, and the Frisco event is meant to bring together members of BODYBAR's franchise network while recognizing both the history of Pilates and the brand's own growth, per Dallas Express. Joseph and Clara Pilates opened their first studio in New York City in 1926, a century before this year's milestone class.
The Omni Frisco Hotel, a 16-story property with 300 guest rooms and 24,000 square feet of event space, sits as a cornerstone building inside The Star, the 91-acre mixed-use development anchored by the Dallas Cowboys World Headquarters and the 12,000-seat Ford Center, according to Cvent. Kamille McCollum said the event commemorates BODYBAR's growth, honors Pilates' legacy, and brings its franchise community together, according to Dallas Express.
