The Los Angeles Super Bowl LXI Host Committee and the NFL announced the inaugural LASBHC Super Bowl LXI Sports Media Summit, a new gathering set for February 12, 2027, two days before Super Bowl LXI kicks off at SoFi Stadium in Inglewood. The event will bring together leaders from sports, entertainment, technology and media, alongside creators, athletes, innovators and storytellers, according to organizers.
The announcement came at SoFi Stadium hours before the Rams' home opener against the New York Giants, roughly five months before Super Bowl LXI itself, as reported by MyNewsLA.com. NFL Commissioner Roger Goodell said the summit will explore trends and innovations inspiring sports fandom worldwide, per the outlet's report. Organizers say speakers, programming and participation details will be announced in the coming months.
YouTube Steps In As Presenting Sponsor
YouTube Steps In As Presenting Sponsor YouTube will serve as the summit's presenting sponsor and becomes an official partner of the Los Angeles Super Bowl LXI Host Committee, the same report notes. The platform's involvement comes as the summit is set to address the future of sports media and the fan experience.
Rams owner and chairman E. Stanley Kroenke said the summit will bring together leaders and innovators to explore the future of the sports media industry, according to the article's account. The gathering arrives as the broadcast landscape itself shifts: ESPN and ABC will air Super Bowl LXI nationally on February 14, 2027, marking the first time ESPN has ever broadcast a Super Bowl and ABC's first Super Bowl telecast since 2006, according to Forbes. Disney secured those broadcast rights as part of the NFL's 11-year TV contract, per the same report.
A Valentine's Day Kickoff With Holiday Weekend Timing
A Valentine's Day Kickoff With Holiday Weekend Timing Super Bowl LXI is scheduled for February 14, 2027 at SoFi Stadium in Inglewood, making it a championship game played on Valentine's Day and over Presidents' Day holiday weekend, Forbes reports.
Super Bowl LXI will be played at SoFi Stadium in Inglewood, according to the Los Angeles Sports & Entertainment Commission. SoFi Stadium opened in 2020 and previously hosted Super Bowl LVI in 2022.
Local Stakes: Transit, Jobs and Economic Impact
Los Angeles County's last turn hosting a Super Bowl generated an estimated $234 million to $477 million in economic output for the region and supported between 2,200 and 4,700 local jobs, according to an estimate by the Los Angeles Sports and Entertainment Commission, as reported by the Los Angeles Business Journal. Those figures give local officials and business owners a concrete stake in the run-up to February 2027, separate from the summit's industry-level conversations about streaming and fandom.
On the logistics front, the Los Angeles County Metropolitan Transportation Authority joined the Los Angeles Super Bowl LXI Host Committee as its Official Public Transit Provider on September 17, 2026, according to the South Bay Black Journal. Metro previously provided public transit for the 2026 FIFA World Cup in LA, the outlet notes, giving the agency recent experience moving crowds through the region ahead of another mega-event.
Super Bowl LXI is among three forthcoming marquee events for Greater Los Angeles, alongside the 2026 FIFA World Cup and the 2028 Summer Olympic Games, as Hoodline has previously reported. Los Angeles hosted eight World Cup matches at SoFi Stadium in 2026 as part of that stretch.
