Three men walked into the Ulta Beauty store in Jenks, Oklahoma on September 5 and walked out with an armful of stolen cologne, according to police, who are now asking the public for help identifying them. Surveillance cameras captured the trio in the act, and investigators say they have not yet been able to put names to the faces.
According to KFOR.com, the Jenks Police Department is asking anyone with information about the three males to come forward. Police say the men were caught on surveillance video taking several bottles of cologne from the store before leaving. Anyone with information can call Jenks police at 918-528-4180 to report tips anonymously.
Not the First Time This Store Has Been Hit
This isn't the first time the Jenks Ulta Beauty has found itself dealing with shoplifters. KOTV reported in May 2025 that Jenks Police had previously asked for the public's help identifying suspects in an earlier theft at the same store, with surveillance photos released at the time in an effort to track down those responsible, per the outlet's report shared on Facebook.
The store sits inside the retail corridor that has grown up around Jenks in recent years, anchored by the Tulsa Premium Outlets, which opened in the suburb in August 2024 and brought a wave of national retailers, including Ulta Beauty, according to the Owasso Reporter.
What Charges Could the Suspects Face?
Oklahoma law classifies grand larceny as a felony, and the state statute also provides a felony penalty tier for property valued below $1,000, according to Justia Law. It remains unclear how much cologne the three men are accused of taking or whether the total value would fall into any particular penalty tier.
Police say three men were involved in the theft.
Part of a Larger National Pattern
Fragrance theft has become something of a recurring headache for Ulta Beauty nationwide. The company said during its 2023 earnings reports that high theft rates targeting prestige fragrances pushed it to invest heavily in security, including plans to put fragrance behind locked cabinets in roughly 70% of its stores by the end of 2023, according to Retail Dive.
Whether the three men caught on the Ulta surveillance footage are local or part of a broader regional theft operation remains an open question for investigators. For now, Jenks Police are relying on the public to help put names to the faces on camera, urging anyone with information to call the department's tip line.
