Long Beach police are asking the public for help finding Danielle Rich, a 37-year-old woman with cognitive issues who vanished nearly a week ago and has not been seen since. Rich was last spotted on the 1200 block of Walnut Avenue on September 3, according to the Long Beach Police Department. Police have identified her as having cognitive issues.
According to MyNewsLA.com, Rich is described as a white woman standing 5 feet 9 inches tall and weighing about 180 pounds, with brown hair and brown eyes. She has a flower tattoo on her inner left wrist and was last seen wearing a cream-colored long-sleeve shirt, white pants, and shoes. Police have released those details in hopes that someone in the community recognizes her.
The block where she went missing sits within Long Beach's Cambodia Town district, a corridor of residential housing mixed with community care facilities, including the Chez Bon Guest Home assisted-living residence, according to the Long Beach Post. Anyone with information is asked to call Long Beach Police Department dispatch at 562-435-6711 or the department's missing persons detail at 562-570-7246. Tips can also be submitted anonymously through LA Crime Stoppers online at lacrimestoppers.org or by phone at 800-222-8477, per the same MyNewsLA report.
Why Cognitive Impairment Changes the Response
Rich's case involves a missing adult with cognitive issues. Under California Penal Code Section 14211, police and sheriff's departments are required to accept missing person reports without delay, according to Justia Law. State law also addresses how agencies handle at-risk missing person reports, per OaklandCA.gov.
Long Beach police materials reference missing individuals who require medical attention or have no pattern of disappearing, but they do not specify how officers must treat at-risk missing-person cases. California also provides for agencies to request a Silver Alert through the California Highway Patrol for some missing people under California Government Code Section 8594.10. An Endangered Missing Advisory is another alert available to law enforcement under the federal Ashanti Alert Act.
A Race Against the Clock
Rich's description and last known location are part of the public appeal for information. Police are asking the public to help locate her.
Los Angeles County is mentioned in connection with cases involving vulnerable adults, but no specific initiative, tracking program or 2025 missing-adult totals are established here. It also remains unknown how Rich's case will resolve.
For now, Long Beach police are continuing to ask anyone who may have seen Danielle Rich or who has information about her whereabouts to come forward. Investigators have not released additional details about the circumstances surrounding her disappearance.
