Nudes is preparing to turn a 615-square-foot storefront on South Crescent Heights Boulevard in Beverly Grove into a frozen-yogurt shop with a menu built around Mediterranean-inspired flavors. The shop plans a soft launch on October 1 and a grand opening on October 8.
The shop is at 165 S. Crescent Heights Blvd. A Brandon Cohan Real Estate listing describes the compact storefront as having room for potential outdoor patio seating. Nudes is the creation of Jason Afriat and Sasha Solonin, according to WhatNow.
From Workout Meetups to Soft-Serve
WhatNow reports that Afriat and Solonin co-founded Motion LA in 2020, an outfit that has built events and brand experiences for clients including Lululemon and Telemundo. Voyage LA describes the venture's growth from workouts and community meetups into a full-service experiential marketing agency.
The founders say they hope to draw customers from Beverly Grove and neighboring West Hollywood.
Six Months of Recipe Testing
The founders spent six months developing recipes, drawing on their own interest in frozen yogurt, WhatNow reports. They tested final versions with roughly 100 local community members and chose a yogurt base that combines elements of two finalist recipes, according to the outlet.
Nudes plans to open with four frozen yogurt flavors: plain tart, vegan chocolate, coconut and pomegranate, according to WhatNow. Instead of a traditional topping bar, the shop will offer a curated selection of ingredients drawing on Italy, the Mediterranean, Turkey and France. Its signature combination pairs plain tart yogurt with halva, honey, olive oil and pistachio.
A Menu Built Around Savory-Sweet Toppings
WhatNow reports that other toppings will range from whipped honey, matcha, salt and baklava to seasonal fruit, dates, dried figs, cookie butter and dulce de leche. The selection features sweet-and-savory-inspired toppings, and the shop will forgo a traditional topping bar.
The SF Standard has reported on a frozen-yogurt revival and the appeal of toppings such as olive oil, sea salt, wildflower honey and matcha. That coverage provides industry context, but examples of these toppings alone do not establish a broader Los Angeles trend.
How Souvla’s Menu Compares
Souvla’s San Francisco menu lists frozen Greek yogurt with Greek olive oil and flaky sea salt, according to Souvla; the menu does not say when the offering was introduced. WhatNow’s account of Nudes’ planned menu describes a different combination: plain tart yogurt with halva, honey, olive oil and pistachio. The shared olive-oil topping makes Souvla a separate menu comparison, not evidence of a wider Los Angeles trend.
Riding a Bigger Market Wave
The global frozen yogurt market is valued between $6.5 billion and $7.36 billion in 2026, with plant-based and non-dairy formulations representing the fastest-growing segment, according to Market Research Future. That growth may help explain Nudes' inclusion of a vegan chocolate flavor and coconut among its planned flavors.
For now, the countdown is on for Beverly Grove regulars curious about a menu that trades classic gummy-bear toppings for halva and dulce de leche. The soft launch arrives Thursday, October 1, with the grand opening following the next week on Thursday, October 8, at 165 S. Crescent Heights Blvd.
