A basketball gym that grades your jump shot like a video game has opened its doors in downtown Norristown. Shoot 360 Philadelphia held its grand opening at 314 W. Main Street on July 12, giving Montgomery County ballplayers a second local option for training with cameras and sensors that track every shot in real time.
The Norristown facility marks Shoot 360's second location in southeastern Pennsylvania, joining an existing site on the campus of Cheyney University in Glen Mills. According to 6abc, the gym offers exercise bays with interactive screens where members can play mini games by throwing a real basketball at targets, and it uses what's called splash meter technology to deliver instant statistics on shooting form. Shoot 360 operates on a membership basis and offers a free workout to new members, per the same report. The Cheyney campus location is housed inside the historic Raleigh Ellis Power Plant, a 1941 steam facility that Cheyney University says underwent a $2.5 million renovation in 2025 to become a 9,000-square-foot sports technology space.
The Tech Behind the Splash Meter
The shooting analytics driving both facilities come from an exclusive national licensing partnership with Alabama-based Noah Basketball. The technology has drawn attention well beyond youth gyms, according to Athletech News.
At the time of the Noah Basketball partnership announcement, Shoot 360 had seven existing franchise locations.
A Youth Partnership With a Complicated Backstory
Shoot 360 Philadelphia has partnered with the NOMO Foundation to provide local kids with month-long memberships, giving them a chance to test the technology and build skills off the court, per 6abc's report. The Norristown facility has also brought in local coaching talent, hosting a guest skills clinic in August led by John Allen, according to the Shoot 360 Philadelphia Facebook page.
The NOMO Foundation — whose name stands for New Options More Opportunities — received a $950,000 Violence Intervention & Prevention grant from the Pennsylvania Commission on Crime and Delinquency in January 2025 to expand youth mental health support and anti-violence services across the region. The grant supports the nonprofit's youth-focused work.
The organization's history includes a more serious episode. In October 2024, former NOMO Foundation youth advocate Kyle McLemore was sentenced to 10 years in federal prison for trafficking nearly 60 illegal firearms into Philadelphia while employed by the organization, with federal prosecutors at the time highlighting the contrast between his anti-violence role and the gun trafficking conspiracy.
Part of a Broader Public Safety Push
The state funding backing NOMO's youth work is only one piece of a larger investment in the area. Around the same time, grant-funded license plate readers were reported at Marshall Street locations in Norristown. Together, the youth technology memberships and the license plate readers represent separate public-safety and youth-development efforts in Norristown.
