Fiesta Selena is underway in Milwaukee this weekend, a week later than planned, after rain forced organizers to postpone the celebration of Selena Quintanilla's music and legacy. The festival, billed as the Midwest's largest Selena festival, is running at The Farmhouse Paint & Sip on South Sixth Street through 7 p.m. Sunday.
According to CBS 58, the event had originally been scheduled for the previous Sunday but was pushed back because of rain. The station's report describes the festival as a celebration of the life and legacy of the Texas-born singer, whose music and influence continue to resonate with fans decades after her death.
Per the same account, Fiesta Selena showcases artists and businesses from southeastern Wisconsin alongside live music, food and vendors, all built around Selena's music, fashion and cultural impact. The lineup also folds in interactive cultural art experiences meant to draw families and fans of all ages into the celebration.
A Rain-Delayed Do-Over Rooted in Hispanic Heritage Month
A Urban Milwaukee press release billed Fiesta Selena as a September 2026 event celebrating Selena Quintanilla and kicking off Hispanic Heritage Month. The 2026 event runs from 11 a.m. to 7 p.m. at 4511 S. 6th Street.
The festival features live music, vendors, interactive cultural art experiences and food. The program outlined in that release included a Selena Talent Competition offering a $500 first-place prize, alongside the festival's popular Selena Look-Alike Contest.
The Farmhouse Paint & Sip and Chucho's Red Tacos
The Farmhouse Paint & Sip and Chucho's Red Tacos are side-by-side South Side businesses whose owners host celebrations including Fiesta Selena. Fiesta Selena is billed as the Midwest's largest Selena festival.
Fiesta Selena organizer Magaly Vaquera spoke to the enduring pull of Selena Quintanilla's story, telling CBS 58 that Selena did not have to speak English to get recognition in the English-speaking world. Vaquera added that Selena's talent and charisma won everyone's hearts.
For fans on the South Side, the rescheduled celebration at The Farmhouse Paint & Sip offered a chance to celebrate Hispanic Heritage Month after rain delayed the event.
