The Philadelphia 76ers have a new name stitched onto their uniforms this season: Bloom Energy. The team announced the fuel-cell manufacturer as its official jersey patch partner, tying the sponsorship to a multi-year strategic partnership that stretches well beyond the court.
According to NBC10 Philadelphia, the 76ers announced that Bloom Energy would be the official jersey patch partner for the team's uniforms as part of a broader, multi-year strategic relationship. The station reported that Bloom Energy and the 76ers will work together on a seven-figure community investment, though the exact dollar figure was not specified in the announcement.
The partnership is not confined to the Sixers' home court in Philadelphia. Per the same report, Bloom Energy will also become the marquee jersey sponsor for the NBA G League's Delaware Blue Coats, a franchise that has played in Delaware since 2013. The Blue Coats connection lines up with Bloom Energy's own footprint in the state, where the company operates its second-largest manufacturing hub in Newark, Delaware.
A Regional Employer With Deep Roots
The company's ties to the area go back further than this sponsorship. The report notes that Bloom Energy has deep roots in the Greater Philadelphia region and has been a significant employer there for nearly 15 years, using American-made technology to create high-quality manufacturing jobs. The station's article also states that Bloom Energy invests in communities where its employees live and work and supports workforce development.
Sixers president Tad Brown welcomed Bloom Energy as a partner ahead of a highly anticipated season, saying the brands are about making communities stronger, according to the same NBC10 Philadelphia report. Bloom Energy founder and chief executive KR Sridhar was quoted saying stronger communities create powerful opportunities, the outlet reported. The two organizations were described as sharing a commitment to powering the Greater Philadelphia region forward and creating lasting opportunity.
Courts, Service Days and a Youth Hoops Tour
Beyond the branding on the jersey, the deal comes with a slate of community-facing programs. Bloom Energy will serve as a partner on a Greater Philadelphia region court refurbishment, and Bloom Energy staff and 76ers staff will participate in joint days of service, the report states. The company will also serve as a partner on the Jr. 76ers Summer Hoops Tour, extending the sponsorship's reach into youth basketball programming across the region.
How It Stacks Up Around the League
Jersey patch deals have become a fixture of NBA business, with teams around the league striking their own arrangements in recent months. The Atlanta Dream reportedly signed a four-year jersey patch agreement with the financial app Albert, according to The Atlanta Journal-Constitution. Denver's Nuggets extended their own jersey patch arrangement with Ibotta, as reported by Investing.com, while Utah Business reported that Utah Business said HealthEquity is set to become the Utah Jazz's patch partner starting with the 2026-27 season. At the high end of the market, The Globe and Mail reported that Iren is paying $50 million per year for its logo to appear on every Golden State Warriors jersey, a figure that underscores how lucrative these deals can get for marquee franchises.
The scale of the Sixers-Bloom Energy agreement has not been disclosed to that level of detail, and the exact terms of the multi-year partnership remain unconfirmed. What is clear from the announcement is the breadth of the collaboration, spanning two professional rosters, community courts, service projects and youth basketball programming across the Philadelphia and Delaware region.
NBC Sports Philadelphia was set to carry live coverage of media day at 11 a.m., after the Sixers announced the partnership Monday morning; the network promised exclusive interviews, behind-the-scenes access and what it billed as viewers' first glimpse of LeBron James in Philadelphia, according to NBC10 Philadelphia's report.
