A Colorado sandwich chain known for its oven-toasted subs and fiery giardiniera peppers is planning to open a location in Georgetown, with construction filings pointing to a spot inside the new Bluebonnet Plaza retail center on West University Avenue. The buildout at 1310 W. University Ave., Suite 103, covers 2,434 square feet and carries an estimated construction cost of $350,000, according to state filing records.
The filing with the Texas Department of Licensing and Regulation, first reported by Community Impact, lists property owner OP III GTX Bluebonnet Plaza LTD and design firm Chord Design Studio on the project, and shows construction is slated to run from Wednesday through December 13. Community Impact reporter Claire Shoop notes the publication will update the story as more information becomes available. Snarf's Sandwiches already has five locations in the Austin area, and the company serves made-to-order sub sandwiches alongside specialty salads and soups, per the same report.
A Growing Corridor Near Wolf Ranch
The planned Georgetown shop would sit inside Bluebonnet Plaza, a 47,000-square-foot retail center developed by Endeavor Real Estate Group along West University Avenue near Wolf Ranch Town Center, according to the WilCo Guide. The plaza already counts Shake Shack, Velvet Taco, and Chipotle among its tenants. Shell construction filings for the plaza's retail buildings were submitted to state regulators in late 2024 and early 2025 by the same property owner, with estimated shell costs exceeding $1 million per building, the real estate database Zabalist reports, and that shell work wrapped up this summer ahead of tenant interior buildouts.
Snarf's menu centers on subs toasted to order on house-baked bread, topped with a proprietary blend of hot giardiniera peppers, plus entree-sized salads and rotating soups, according to the outlet WhatNow. The company describes itself online at eatsnarfs.com as a maker of made-to-order sub sandwiches, and it currently operates in Colorado, Missouri, and Texas.
From a Boulder Shack to a Multistate Chain
Snarf's traces its roots to 1996, when founder Jimmy “Snarf” Seidel opened the first shop in a 650-square-foot former A&W building nicknamed “The Shack” on Pearl Street in Boulder, Colorado, according to the Boulder Weekly. Seidel had worked in Chicago's financial markets before moving into restaurant ownership with no prior industry experience, the outlet reported.
The chain made its Texas debut in 2014 near the University of Texas at Austin campus on Medical Arts Street, then added a South 1st Street shop in 2016 and Burnet Road and William Cannon Drive locations in the summer of 2024, per WhatNow. Snarf's pushed further into the state in December 2025 with a Dallas-Fort Worth debut on Mockingbird Lane, and it has announced additional openings in Frisco and several Dallas neighborhoods, according to WFAA. That expansion is part of a push toward roughly 60 systemwide locations across Colorado, Missouri, and Texas.
Riding Georgetown's Population Boom
The Georgetown opening lands amid a run of strong financial results for the chain. Technomic Top 500 data published in May 2025 showed Snarf's systemwide sales grew 53% in 2024 to $75 million across 47 stores, according to Restaurant Business, even as overall fast-food sandwich category sales dropped 3.25% nationally that year.
That momentum lines up with explosive growth in the Georgetown area itself. U.S. Census Bureau estimates cited by MySA show Georgetown's population passed 106,000 residents in 2025, up roughly 50% from the 67,176 residents counted in 2020, with annual growth running between 5% and 7%. Williamson County, meanwhile, ranked No. 9 among all U.S. counties for net population increase from 2024 to 2025, adding 23,814 residents in a single year, according to county data, which projects the county's population could reach 1.6 million by 2050.
No opening date has been announced for the Georgetown Snarf's, and Community Impact says it will update its report when more details emerge. Snarf's has previously opened locations in Denver, including a South Broadway shop and a 14th Street storefront that Hoodline once counted among the city's top-rated sandwich spots, as well as an outpost in St. Louis' Skinker-DeBaliviere neighborhood.
