A sod and turfgrass company with roots stretching back to 1892 has planted itself in North Fort Worth, opening a new store on a stretch of US 377 that used to be home to a used car lot. Super-Sod's location at 5960 Kroger Dr. opened September 3, 2026, marking the company's fifth store in Texas and its latest bet on the region's relentless housing growth.
The store sells premium sod, grass seed, lawn care products and compost, according to its website, as reported by Community Impact. The site sits off US 377 and Kroger Drive, near the Keller-Fort Worth border. The site sits along a busy commercial corridor near the Keller-Fort Worth border, a detail that underscores how retail space along that stretch of US 377 keeps turning over as the area grows.
A Company Built From a Georgia General Store
Super-Sod's history goes back to 1892, when the business started as a general store in Lakeland, Georgia, the same Community Impact report notes. Patten Seed Company, its parent, formed in 1954, and by 1958 the operation was already supplying Bermuda grasses to golf courses, athletic fields and lawn areas. Super-Sod itself was created in 1980 specifically to meet growing demand for sod in urban markets, a strategy that has carried the brand across six Southern states.
Today the company runs 29 stores and 10 farms across Georgia, Alabama, Tennessee, Texas, North Carolina and South Carolina, per the same account. Before landing in Fort Worth, Super-Sod had already built out a North Texas footprint with retail locations in Cleburne, Granbury, Pilot Point and Ponder, positioning the new store as another node in a regional network rather than a standalone bet.
Private Equity Backing Fuels Multi-State Growth
The expansion has institutional muscle behind it. In October 2020, private equity firm Heartwood Partners made a major investment in Patten Seed Company alongside its founding family to support farming technology upgrades and retail expansion, according to Private Equity Professional. At the time of that deal, Patten Seed was operating seven sod farms and 14 retail locations, roughly half the footprint it has grown into today.
The company has since moved its corporate headquarters, too. In a March 15, 2023 release, Patten Seed announced plans to relocate its administrative base to Charleston County, South Carolina, through a $2.2 million investment expected to create 40 new local jobs, with operations expected online by the first quarter of 2023, according to the South Carolina Department of Agriculture. Even with headquarters now outside Georgia, the brand's original Lakeland roots remain part of its identity.
Proprietary Turf and Robotic Mowers Set It Apart From Big-Box Rivals
Super-Sod's product lineup goes well beyond bags of seed. The company sells Soil3 humus compost in cubic-yard BigYellowBags, an organic product that is OMRI-listed for organic gardening and produced in part using composted grass clippings harvested from its own sod farms, according to Prospeo. Soil3 is positioned as a nutrient-rich foundation for new sod lawns and vegetable beds alike.
The company also carries autonomous robotic lawn mowers, including Husqvarna Automowers and Echo Robotics units, per Private Equity Professional's earlier reporting. Alongside those machines, Super-Sod markets a subscription-based Lawn Coach program that delivers seasonal lawn care products directly to customers' homes, blending old-line agricultural know-how with smart-home convenience.
Among its proprietary grasses is Zenith Zoysia, which Patten Seed Company and Super-Sod developed and introduced in 1990 in partnership with USDA researchers, according to Super-Sod's own company history. It remains one of the few Zoysia grass varieties available as both sod and seed, specifically bred for heat and cold tolerance — a trait that matters in North Texas, where summer heat and heavy clay soils punish the wrong grass choice.
Watering Rules and a Booming Local Market
North Texas homeowners installing new turf still have to navigate Fort Worth's water conservation rules, which prohibit automatic sprinkler irrigation between 10 a.m. and 6 p.m. daily year-round, though temporary variances exist for establishing newly installed sod, according to Peterson's Landscape. North Texas lawn specialists recommend cycle-and-soak watering methods to help water penetrate the region's heavy clay soils without runoff.
The timing lines up with explosive growth in the area the store now serves. Fort Worth officially surpassed 1 million residents in July 2024, becoming the nation's 11th-largest city, according to Community Impact. North Fort Worth, North Tarrant and Denton counties are part of the broader market for sod, seed and soil.
That growth sits inside a much larger industry. Turfgrass serves commercial and residential customers alike, including golf courses and homeowners, underscoring the range of demand in a market like North Fort Worth.
