A Texas Department of Licensing and Regulation filing lists a FirstCash pawn store among the planned uses for 1193 Loop 337 in New Braunfels. The filing schedules construction to start Dec. 1, 2026, and sets Feb. 21, 2028, as the expected completion date. The estimated project cost is $2.2 million, according to the filing information reported by the Herald-Zeitung and summarized in the project record at Zabalist.
Project details
The plans call for a 6,464-square-foot freestanding building. Pawn TX Inc. is identified as the property owner, while Acuform Architecture is listed as the design firm, according to the project record. First Cash is listed as the occupant in the construction information reported by the Herald-Zeitung.
FirstCash’s business
FirstCash buys and sells merchandise and provides pawn loans through stores in the United States and other countries. FirstCash Holdings, the Fort Worth-based parent company, reported more than 3,300 retail pawn stores internationally and quarterly revenue exceeding $1 billion in 2026. Those company figures were reported in a release from FirstCash Holdings.
What occupied the property before
The Loop 337 site previously housed Billy’s Ice, which announced its closure in August 2025 after 16 years in New Braunfels. MySA reported that the venue had raised more than $1 million for local charitable causes, including aid for flood victims, military veterans, and cancer patients. The building was demolished, and the property remained vacant for more than a year, according to MySA.
The Billy’s Ice business later announced a move to 6390 FM 1102 in New Braunfels, where it would operate under the name Bobby’s Ice, according to Community Impact.
