A sprawling all-you-can-eat concept known for piling steamed blue crab, tamales, and sushi onto the same plate is building its second Texas location on North Central Expressway in Plano. Feast Buffet will open at 1680 N. Central Expressway, and while construction is still underway, the restaurant has not yet announced an opening date.
The Plano restaurant will occupy nearly 20,000 square feet, a slightly smaller footprint than the chain's original Katy location near Houston, which was established in 2022 and spans 24,000 square feet with room for 700 diners, according to The Dallas Morning News. Construction on the new building was initially expected to wrap up in July 2026, and a filing with the Texas Department of Licensing and Regulation estimates the project's investment at $2 million. That flagship Katy building itself came from a $1,000,000 renovation that converted a 24,000-square-foot former department store at 1707 N. Fry Road into a restaurant, according to the Texas Department of Licensing and Regulation.
A Menu That Jumps Continents Plate by Plate
At its Katy location, Feast Buffet serves Chinese, Japanese, American, and Mexican dishes side by side, offering more than 200 different dishes daily, the paper reports. The Chinese section includes coconut shrimp and General Tso's chicken, while a sushi and sashimi bar turns out octopus nigiri, salmon sashimi and several rolls. The Mexican section serves caldo de res, tacos, menudo and tamales, and the American lineup covers brisket, barbecue ribs, chicken wings and mac and cheese.
A seafood station rounds things out with steamed blue crab, Cajun crawfish, baked mussels, baked salmon and frog legs. The restaurant also runs a live hibachi grill where diners can build Mongolian-style dishes to order, plus salad and dessert stations, per the same report. The Katy dining room is designed in a Las Vegas style.
What It Costs to Eat There Now
Pricing details apply only to the existing Katy restaurant, since Plano menu costs have not been announced. At Katy, adult weekday lunch runs $15.99 and weekday dinner runs $20.99, while weekend all-day dining costs $21.99 for adults, according to Feast Buffet's posted menu. Seniors 65 and older and military personnel receive discounted rates between $14.99 and $19.99, and the youngest diners pay as little as $3.49 for children age 2.
The Katy flagship also features private dining rooms with a stage and projector, along with an entryway rock fountain where visitors traditionally toss coins, according to Taking the Kids. Commercial property records for the Plano building show a site footprint of roughly 19,920 to 19,974 square feet, per Movoto, positioned directly along US-75 where it should draw heavy visibility from North Collin County commuters.
Why Plano, and Why Now
The timing lines up with a demographic shift that's been building for years. Plano's Asian population grew by nearly 8,000 residents between 2018 and 2023, making it the city's second-largest racial demographic, according to U.S. Census Bureau data published by Community Impact. Census estimates compiled by Data USA put Asian residents at 23.6%, or roughly 68,600 people, of Plano's 290,594 total population, with foreign-born residents making up 29% of the city.
Feast Buffet's arrival also coincides with a broader building boom along East Plano's US-75 corridor, including the nearby $1 billion Collin Creek mall redevelopment and the Assembly Park mixed-use conversion, the outlet notes. It's a pattern with precedent in Katy, where the original Feast Buffet opened near Katy Asian Town, a 150,000-square-foot commercial hub anchored by H Mart and 99 Ranch Market that helped spark an Asian culinary destination boom in Houston's western suburbs starting in 2018, according to the Houston Chronicle.
Plano has increasingly drawn high-profile restaurant groups from central Dallas in recent years, including Austin-based Hai Hospitality, which opened its modern Japanese concept Uchiko at Legacy West in July 2024, as reported by the Dallas Observer. Feast Buffet's expansion also fits a wider surge in high-volume mega-buffets, with 200-plus daily dishes and live cooking stations gaining traction across Texas and suburban U.S. markets in 2025 and 2026, as Hoodline has previously reported on multi-station buffets. For now, Plano diners will have to wait for an official opening date before they can find out whether the new location matches Katy's menu dish for dish.
