The two-acre outdoor plaza outside T-Mobile Arena has a new name. Toshiba Plaza is now Paramount+ Plaza, marking the end of a 10-year founding sponsorship deal that expired in 2026 and the start of a new multiyear partnership with the streaming service. The rebrand lands just days before the plaza hosts its first event under the new banner: the free, public ceremonial weigh-in for the Ryan Garcia-Conor Benn welterweight title fight on September 11.
According to the Las Vegas Review-Journal, the naming deal was brokered by AEG Global Partnerships and covers the two-acre open-air plaza that originally carried Toshiba's name and technology. Toshiba's founding sponsorship, which began when T-Mobile Arena opened on the Strip in 2016, isn't just fading into memory quietly — it built much of the plaza's current digital backbone, supplying 820 LCD video displays inside the arena while Daktronics installed 25 LED video displays outside, including Las Vegas's first see-through display, per Daktronics.
Paramount+ is now the exclusive streaming partner of T-Mobile Arena, and the timing is no accident. The plaza's debut under its new name coincides with Mexican Independence Day weekend, often called El Grito, which routinely draws more than 300,000 visitors to Las Vegas and ranks among the city's highest-volume tourism windows, the outlet's report notes.
A Fight Weekend Built for Streaming
The September 12 Zuffa Boxing card, co-promoted with Golden Boy, features Ryan Garcia defending his WBC welterweight title against Conor Benn, with the full U.S. broadcast streaming live on Paramount+ at no extra pay-per-view cost, according to Forbes. The free public weigh-in the day before, on September 11, is open to anyone who wants to show up at the plaza. That same weekend, Noche UFC is set to stream live on Paramount+ from Glendale, Arizona, and will air on the plaza's large screens even though the fight card itself is happening out of state.
T-Mobile Arena has been the UFC's Las Vegas home since the promotion became the venue's first anchor tenant in 2017, and Paramount+ is UFC's exclusive streaming partner in the United States. That alignment deepened in September 2025, when TKO Group Holdings — parent company of both UFC and WWE — extended its partnership with the arena through 2030, guaranteeing at least four UFC events and two WWE events there every year.
New Lounge Themed Around a Paramount+ Series
As part of the rebrand, Paramount+ has also created a customer lounge called the Cube, featuring an immersive space inspired by the streamer's series MobLand. Domenic DiMeglio said the partnership brings Paramount+ content beyond the screen directly to fans, while Sally Bae said Paramount+ Plaza provides a highly visible, year-round platform for the company's programming and that the partnership can evolve alongside Paramount+'s programming for years to come. Dan Quinn said the arrangement creates opportunities to deliver more energy and entertainment to visitors.
The arena itself, designed by Populous on a 16-acre site and built for roughly $375 million, earned LEED Gold certification from the U.S. Green Building Council in 2017, becoming the first sports and entertainment arena in Las Vegas to hit that green-building standard. T-Mobile Arena is owned through a joint venture between AEG and MGM Resorts International, each holding a 42.5% stake, with Vegas Golden Knights owner Bill Foley holding the remaining 15%; MGM operates the venue on the site between Park MGM and New York-New York.
A Plaza With a Track Record of Big Crowds
The open-air plaza has already hosted championship rallies for the Las Vegas Aces and Vegas Golden Knights, along with events like She Weekend and Bruno Mars Day, and the arena as a whole welcomes more than 1 million visitors annually. The plaza's rally history includes the Aces' third WNBA championship parade last October and a free Illenium concert Hoodline covered during the Golden Knights' Stanley Cup Final run in June. Just months earlier, in April, Clark County and MGM Resorts renamed the nearby access road Bruno Mars Drive during a Strip parade, cementing the area around the plaza as a recurring stage for Las Vegas spectacle.
T-Mobile Arena has not disclosed other terms of the new deal, including its length. The venue hosts 100 to 150 events a year — Golden Knights games, UFC cards, NBA preseason games, concerts, college basketball, hockey and volleyball — and set its all-time hockey attendance record of 19,058 spectators in June 2023 when the Golden Knights won the Stanley Cup. That track record is also drawing outside interest: in April, the City of Las Vegas proposed municipal sites near City Hall and the World Market Center to lure an NBA expansion franchise, entering a competitive field against established venues like T-Mobile Arena, which was built NBA-ready and already hosts annual preseason games.
