A bundle of 27 oceanfront condominium units spread across a dozen different resort buildings in Myrtle Beach has hit the market with a combined asking price of $13.5 million. The units, listed for sale in mid-September, stretch along North and South Ocean Boulevard and range from compact studios to four-bedroom units, many of them end units with wraparound balconies and ocean views.
The portfolio was first detailed by the Myrtle Beach Sun News, which reported that the condos touch 12 managed properties along the Grand Strand, including Atlantic Resort, Boardwalk Resort, Breakers Resort, Camelot Resort, Caribbean Resort, Compass Cove, Dunes Village Resort, Grand Bay View Resort, Meridian Plaza, Ocean Reef Resort, Paradise Resort and Patricia Grand Resort. The Caribbean Resort and Villas, one of the included properties, sits on North Ocean Boulevard. A listing for the portfolio posted by c21theharrelsongroup.com describes it as a strategically assembled portfolio of oceanfront condominium residences tied to luxury resorts.
Listing agent Liat Edri of Realty ONE Group Dockside said the portfolio comprises individual oceanfront units spread across multiple buildings, each with its own revenue history, and she called it a rare oceanfront investment opportunity. According to Edri, the condos already operate as short-term rentals through platforms including Airbnb and Vrbo, complete with the hotel-style amenities that come with being embedded inside full-service resorts.
What the Numbers Show
The current owner reportedly earned roughly $1.95 million in rental income in 2024, followed by about $1.9 million in 2025, per figures tied to the listing. Running the portfolio isn't cheap, though: the listing cites more than $607,000 in annual HOA fees, roughly $130,000 a year in real estate taxes, and another $162,000 in miscellaneous annual expenses.
Those costs land in a Myrtle Beach rental market that's been heating up. Average short-term-rental revenue in the city climbed 48.0% between September 2025 and September 2026, according to data from airdna.co. The same data shows average daily rates up 8.2% over that span, occupancy edging up 0.7%, and the number of active short-term-rental listings actually shrinking 1.5% — even as the market counted 19,593 active listings as of September 2026, with the average active rental earning $43,400 in trailing-twelve-month revenue.
A Broader Squeeze on Beachfront Supply
The condo bundle arrives amid a wider run-up in oceanfront prices across the Grand Strand. The median price for oceanfront homes in Horry and Georgetown counties has more than doubled since 2018-2019, rising from around $1 million to $2.1 million from 2022 onward, with the highest sale reaching $6 million, according to the Post and Courier. Real estate professionals cited in that report pointed to simple supply and demand dynamics behind the climb, and the paper noted there were currently no vacant residential lots directly on the beachfront listed for sale in either Horry or Georgetown counties.
Recent land sales illustrate the trajectory. A 0.9-acre beachfront parcel in Myrtle Beach's Dunes Club section sold for $3.3 million, nearly double the $1.85 million it fetched four years earlier, the Post and Courier reported. A 1.66-acre oceanfront site near 63rd Avenue North sold for roughly $3.3 million in 2024, with plans for a three-property subdivision expected to list for around $10 million combined. Down in Pawleys Island, a 0.32-acre beachfront lot sold for $2.05 million in 2023, just five months after trading hands for $1.45 million, while a smaller 0.17-acre lot set back from the beach by another house sold for $900,000.
Room to Negotiate, Despite the Price Tags
Not every signal points to a seller's market, though. A condo market report from the same brokerage behind the portfolio listing found that oceanfront homes sold over the past two months went for an average of 94.2% of asking price and sat on the market for 134 days on average — prompting the report to note that buyers have room to negotiate in the current climate.
Big-ticket oceanfront listings aren't new to Myrtle Beach. Years earlier, the Sea Mist Resort portfolio — 539 apartments, a four-level parking garage, 16 acres of oceanfront and a conference center — hit the market for $55 million, part of a wave that saw more than 40 commercial properties across Horry County listed for at least seven figures, the Sun News reported. Around the same time, the 42-unit BridgeCreek Townhomes site listed for just under $7 million, or about $166,643 per apartment, while countywide construction value had topped $1.2 billion, nearly double 2020 levels.
Whether the new 27-unit portfolio finds a buyer at $13.5 million remains to be seen, but it adds another large, consolidated listing to a Grand Strand market where oceanfront inventory keeps getting scarcer and pricier by the year.
