A new shop on Lexington Avenue is betting that Upper East Siders want to buy — and sell — their home goods, clothes and jewelry in one place. 7Charm, a self-described hybrid of a consignment shop and a modern concept store, opened on September 22 at 1202 Lexington Avenue, between 81st and 82nd Streets, offering pre-loved furniture, art, designer clothing, jewelry and other items for sale.
Owner Ellie Turkmen told East Side Feed that the shop opened on September 22, and she described it as an effortless way to buy and sell curated items. The store's home section includes consignment home goods, original artwork, statement light fixtures and decor, while its clothing and accessories section includes high-end clothing and artisanal jewelry, according to 7charm.com. The shop also carries leather goods, lifestyle gifts and glassware, and its inventory is described as ever-changing.
A Name With Meaning, and a Model Built Around Neighbors
Turkmen explained the thinking behind the shop's name, saying the number 7 signifies completeness and intuition, while charm represents a magnetic, pleasing quality. That framing lines up with language on the store's own site, which says the number 7 carries a deep, universally significant story of completeness and intuition, while charm represents that magnetic, pleasing quality.
Beyond the curated inventory, 7Charm allows locals to sell their own pieces, turning the shop into something of a two-way marketplace rather than a straightforward retail storefront. The company also says it partners with local charities as part of its broader mission, and it emphasizes sustainability throughout its stated values. Turkmen put it simply: great design should not come at the cost of the planet.
Joining a Crowded Secondhand Scene on the UES
7Charm lands in a neighborhood that already has a handful of established players in the resale and consignment space. Michael's Luxury Consignment Shop, located at 1125 Madison Avenue on the corner of 84th Street, has been family owned through three generations since 1954 and curates designer clothing, shoes, handbags and jewelry, according to theuppereastsider.com.
Other nearby options cater to more specific niches. Designer Revival, at 324 East 81st Street, is a tried-and-true spot for secondhand designer, vintage and contemporary women's clothing, bags, jewelry, shoes and accessories, per ourtownny.com. Just down the block, Gentlemen's Resale at 322 East 81st Street offers men's luxury clothes, shoes, watches, accessories and travel gear, the outlet notes. Matiell, which now operates exclusively on the Upper East Side, sells designer clothes, accessories and shoes for both women and men, while Housing Works runs a Yorkville thrift shop at 1730 Second Avenue that accepts clothing, accessories, furniture and home goods as donations rather than consignment. The RealReal, meanwhile, sells authenticated luxury resale both online and in its store at 870 Madison Avenue.
Part of a Broader Shift Toward Secondhand Shopping
The interest in resale on the Upper East Side reflects a trend that's been building for years. A writer for theuppereastsider.com described visiting consignment shops in the neighborhood as part of an effort to shop in a more sustainable way. That sentiment echoes projections cited by ourtownny.com from a 2021 thredUP report, which estimated the secondhand market could grow from roughly $36 billion in 2021 to $77 billion by 2025.
For now, 7Charm is positioning itself as both a destination for one-of-a-kind pre-loved finds and a venue for neighbors looking to pass along their own furniture, clothing and jewelry. The shop posts updates on Instagram at @sevencharm for those tracking what rotates through its shelves next.
