A New York-based venture called Alice Market Place is building a marketplace meant to give individual investors a path into private market deals that have traditionally been reserved for institutions and accredited players. The platform, announced Thursday, pairs Regulation A+ fundraising with a FINRA-regulated broker-dealer, an SEC-registered transfer agent, and tokenization tools designed to make ownership records easier to track and trade.
According to Voice of Alexandria, Alice Group selected KoreInside's infrastructure and white-label marketplace platform to power the new venture, which will launch with Reg A+ offerings, a FINRA Alternative Trading System, and an SEC-registered transfer agent handling transfers of eligible securities. The companies describe Alice Market Place as a marketplace built around institutional architecture but designed for individual access, connecting primary capital formation with a path to secondary trading. The platform's offerings will include investor onboarding, identity and compliance checks, subscriptions, payments, and ownership records, and all offerings and transactions remain subject to applicable terms, investor eligibility requirements, transfer restrictions, and regulatory approvals, per the same report.
Why Reg A+ Is the Legal Backbone
The regulatory tool making this retail access possible is Tier 2 of Regulation A, commonly called Reg A+, which lets eligible private companies raise up to $75 million in a 12-month period without filing a traditional public offering registration statement, according to SEC.gov. Regulation A was expanded under the 2012 JOBS Act specifically to simplify capital access for early and growth-stage issuers. Tier 2 offerings also preempt state blue sky registration requirements, letting issuers market nationally under federal rules while filing annual Form 1-K and semiannual Form 1-SA reports with the SEC, the agency notes.
Investor protections are still built into the structure. SEC rules cap individual non-accredited investors in Tier 2 offerings at no more than 10% of the greater of their annual income or net worth per year, though accredited investors face no such cap under Tier 2 rules, the agency's guidance states.
Executives Frame the Pitch Around Access
Dilip Petigara, CEO of Alice Market Place, framed the effort as a matter of fairness in who gets to participate in high-quality private deals. “Access to institutional-quality opportunities should not depend on whether an investor can navigate institutional systems,” Petigara said, per Voice of Alexandria. Petigara previously served as CEO, CFO, and Secretary of public reporting entity TOFLA Megaline Inc. following a May 2025 change of control involving UAE-registered Alice Group Ltd, which acquired a controlling 76.2% stake in that company, according to ADVFN.
Oscar A. Jofre, co-founder and CEO of KoreInside, said the company is bringing together infrastructure for Reg A+ offerings, ownership records, and regulated secondary-market access. KoreInside's infrastructure is described as supporting digital securities and auditable ownership records while maintaining the identity, permissioning, and transfer controls required for regulated securities, the report states. Jofre founded the company in 2016 as KoreConX, and it rebranded to KORE in August 2024 before adopting the KoreInside brand identity in 2026, according to KoreInside.
Tokenization and the Plumbing Behind It
Dr. Kiran Garimella, chief scientist and CTO of KoreInside, said tokenization must work in tandem with regulated participants and existing ownership obligations rather than operate around them. KoreInside provides the technology and compliance framework for issuers to tokenize securities, though those tokenized securities remain subject to governing documents and applicable law, Voice of Alexandria reports.
KoreInside says its infrastructure brings together compliance automation, payments, settlement, digital transfer agency, and liquidity on its permissioned blockchain, KoreChain, which executes permissioned smart contracts to enforce compliance on-chain. That infrastructure also connects to a FINRA ATS, which functions under SEC Regulation ATS as a broker-dealer trading venue matching unlisted private securities transactions off public exchanges while relying on registered transfer agents to enforce transfer restrictions, according to Liquid Mercury. ATS platforms are designed to provide regulated liquidity for unlisted assets without requiring a full stock exchange listing.
KoreInside's broader ecosystem includes KoreChain, KoreOracle, KoreID, Compliance Desk, and KoreTransfer, tools meant to enable compliant digitization, issuance, management, and transfer of securities across global markets. KoreInside described KoreID, its digital identity verification application, as a reusable identity and a “Global Compliance Passport” for private markets; participating firms still make their own decisions and perform required checks, according to SignalNews Syracuse.
A Market Thesis Still in Motion
A larger market thesis is reflected in Citigroup's estimate that the U.S. market for tokenized real-world assets and securities could grow to $5.5 trillion by 2030, driven by demand for 24/7 trading and faster settlement, a figure Hoodline previously reported in connection with NYSE's own exploration of crypto-based stock trading. Whether platforms like Alice Market Place can actually generate meaningful secondary liquidity for Reg A+ assets, and how retail investors will navigate the investment caps built into the rules, remain open questions as the infrastructure rolls out.
