Bigfoot Subs has stomped into downtown Williamsport, opening a carry-out-only shop last month inside the Aspen Square plaza at 500 Pine Street. The second location from owner Brian Taggart brings the sandwich shop's cryptozoology-themed menu, including sandwiches called the Yeti and the Wildman, to a stretch of the city near hospitals, colleges, and government offices.
Taggart, who has owned Kimball's Pub in Williamsport since 2002, told NorthcentralPA.com that local customers who have become Bigfoot enthusiasts are thrilled about the new storefront. He said he plans to build relationships with downtown businesses and government agencies as the Williamsport shop settles in. A Muncy Area High School graduate from the Class of 1991, Taggart developed Bigfoot Subs with his son, Peyton Cox, after the two spent Saturday mornings years ago watching cryptid shows on The Learning Channel and Discovery, according to the same report.
That shared interest shaped more than just the name. Taggart and Cox built a sandwich menu inspired by cryptozoology, a theme that also runs through the original Pennsdale shop, where a decorative Bigfoot sculpture clings to a brick column near the entrance, according to the Muncy Luminary. Lycoming County even has its own documented Sasquatch lore to draw from: the Bigfoot Field Researchers Organization database lists a 1997 hiker encounter along Big Run in Nisbet and a 2005 incident near a campsite in the county.
What's On The Cryptid Menu
The Wildman sandwich packs napa cabbage, carrots, cucumbers, Boar's Head Ichiban teriyaki-seasoned chicken, and sriracha mayo, the article notes. The Yeti, meanwhile, pairs Boar's Head curry chicken with mango chutney, tomatoes, onions, sprouts, and warm naan bread. For vegetarians, there is the Herby (Vore), loaded with hummus, cheese, sprouts, avocado, tomatoes, spinach, cucumbers, red onions, carrots, mayo, and culinary lube.
Beyond the cryptid lineup, the shop also serves classic Italian, spicy Italian, meatball, and club subs, plus a build-your-own option with customer-selected meats, cheeses, toppings, and condiments. The menu extends to salads, including Asian chicken, Caesar, cracked black pepper turkey Caesar, garden, and spicy chicken cobb, along with a chicken salad wrap and a chipotle TBA (turkey, bacon, avocado). Bigfoot Subs bakes its own sub bread on the premises and prepares all ingredients fresh, chopping produce and blending mayonnaise varieties daily.
From A Penn Hills Plaza Storefront To Two Shops
Bigfoot Subs has served the public since its inception six years ago, first opening in Pennsdale at Penn Hills Plaza in August 2020 before moving within two years to a standalone building at 101 Kristi Road. That original Pennsdale shop sits roughly 10 miles from the new Williamsport location inside Aspen Square, a 10,000-square-foot multi-tenant retail plaza built in 2005, according to a LoopNet listing. Specialty bakery Celebrations Cakes and Confections relocated to the same Pine Street strip in 2021, anchoring the corridor alongside the new sub shop, per the Williamsport Sun-Gazette.
Family runs both outposts. Peyton Cox and Tori Magyar operate the Pennsdale location, while Taggart and Chelsea Wert run the Williamsport shop. Cox joined the family business after studying nursing in college, and Taggart has credited Cox and Magyar with handling the brand's social media marketing, including TikTok videos that have helped spread the Bigfoot gospel.
Catering Ambitions Near UPMC And Downtown Offices
The Williamsport location's spot near UPMC, colleges, government offices, and law offices is no accident. Taggart said he hopes catering in Williamsport will grow and provide more nutritional options for nearby workers and students. Bigfoot Subs already caters for large and small groups, having served businesses, car dealerships, hospitals, and Muncy schools' football and cheerleading teams, and the company regularly runs fundraisers with school districts.
The downtown shop opened with a phased soft launch, offering lunch-only service for its first week before expanding to full hours, according to a post from Bigfoot Subs. Both locations now offer online ordering, along with a Bigfoot Subs To Go app and website that include a rewards program letting customers earn points toward free food. The Muncy location takes phone orders at (570) 757-7201, while the Williamsport shop can be reached at (272) 202-3064.
Current hours run Monday through Friday from 11 a.m. to 8 p.m. and Saturday from 11 a.m. to 3 p.m., with the shop closed on Sundays for now. Taggart said he may expand weekend hours in the spring.
A Bigger Appetite For Deli-Style Convenience
Bigfoot Subs' carry-out model arrives as national dining habits continue shifting toward deli-prepared food. The share of U.S. consumers choosing deli options over restaurant dining rose from 12% in 2017 to 28% in 2025, according to FMI—The Food Industry Association, as reported by Supermarket News. The same report found that 53% of Americans now combine deli-prepared options with home-cooked meals to save time and money.
That trend lines up with broader growth in the deli meat industry, which Mordor Intelligence valued at $207.86 billion in 2025 with projections to reach $217.33 billion in 2026, driven by demand for convenient, clean-label meals. For a sandwich shop built around fresh-baked bread, house-blended mayonnaise, and a loyal following of self-described Bigfoot believers, that appetite for quick, quality deli food may be exactly what carries the Pine Street storefront through its first season downtown.
