LEGO fans across North Texas have a new reason to head to Irving this weekend: the Dallas Brick Convention opens Saturday, bringing professional LEGO artists from around the world to the Irving Convention Center for a two-day run of brick-built exhibits, family activities, and sessions that organizers say are already filling up fast.
The event runs Saturday and Sunday at the Irving Convention Center at 500 W Las Colinas Blvd., according to brickconvention.com. As reported by NBC 5 Dallas-Fort Worth, the convention is billed as a special event featuring professional LEGO artists from around the world, with each day split into two identical sessions so families can pick whichever time works best for their schedule.
Two Sessions a Day, Same Exhibits Either Time
Each day offers a morning session from 10 a.m. to 1 p.m. and an afternoon session from 2 p.m. to 5 p.m., per the station's report, with both sessions featuring the same exhibits and activities. The official event site lists Session II specifically as running from 2:00 p.m. to 5:00 p.m., confirming that timeframe for anyone planning an afternoon visit. Organizers describe the convention as a family event built for children of all ages and builders of all skill levels, whether a visitor has never snapped two bricks together or has been collecting sets for decades.
Online tickets are priced at $15, while tickets purchased at the door cost $20, the same report notes. Children 2 years old and younger get in for free. That door-price cushion comes with a catch, though — brickconvention.com states plainly that tickets will not be sold at the door for sessions that are already sold out, meaning walk-up access isn't guaranteed once a time slot fills.
Sessions Selling Out, Organizers Say
Event organizers reported that tickets are selling out fast, and the article recommends grabbing seats as soon as possible rather than waiting to see which session has space on the day of the event. Dallas Brick Convention tickets may sell out beforehand entirely, which is part of why organizers are pushing early purchases for families hoping to lock in a specific session.
Part of the draw for 2026 is scale. The event's official site promotes this year's convention as an all-new DFW event, and it specifically touts more than twice as many LEGO displays as previous iterations — a notable jump for a convention already built around showcasing elaborate brick creations from artists around the world.
Proceeds Support a Holiday LEGO Charity
A portion of proceeds from the Dallas Brick Convention will go to the Build Smiles Foundation, an all-volunteer nonprofit organization that buys new LEGO sets for underprivileged children around the world during the holidays. The donation ties a weekend of brick-building fun directly to kids who might otherwise go without a set of their own come December.
LEGO Master Tim Hutchings appeared alongside the coverage to show off creations on display and discuss what fans can expect walking through the convention floor. With doors set to open and sessions already tightening up, families hoping to catch this weekend's event in Irving are being urged not to wait on tickets.
