Tickets for the 2027 Detroit Auto Show are officially on sale, and anyone hoping to save a few bucks can buy at the early price through Nov. 30. Adult public show tickets cost $20 through Nov. 30, $23 through Jan. 15, and jump to $27 once the show opens to the public from Jan. 16-24, 2027.
Where and When the Show Returns
The show returns to Huntington Place, formerly known as the TCF Center, in downtown Detroit, running Jan. 14-24, 2027, according to FOX 2 Detroit. Media and industry day happens Jan. 14, the black-tie Charity Preview gala takes place Jan. 15, and the show opens to the general public Jan. 16 through Jan. 24. Media credential applications open Nov. 2, 2026, while Charity Preview tickets are expected to go on sale in early November 2026, per the same report.
Pricing tiers reward early planning. Senior tickets for attendees 65 and older run $12 through Nov. 30 and rise to $15 afterward, according to the show's official ticket page on detroitautoshow.com. Children ages 3-12 pay $10 for a public ticket, while kids age 2 and under get in free when accompanied by a parent or guardian and do not need a ticket at all.
Family and Group Options
Families looking to bring the whole crew have an option too: a family pass covering two adults and three children costs $50 through Nov. 30 and climbs to $60 after that date, per the same source. Groups of 30 or more can also save by buying in advance — $15 per ticket through Nov. 30 and $20 afterward — but those advance group sales must be purchased before 9 a.m. on Jan. 16. Industry tickets, meanwhile, are priced at $60.
Tickets can also be bought the day of the show at booths in the Huntington Place concourse, with cash or credit accepted. The show's ticketing office is scheduled to open in Huntington Place's Hall B starting Jan. 6, operating Monday through Friday from 9 a.m. to 4 p.m.
Charity Preview Still a Big Draw
The Charity Preview, the black-tie gala that kicks off the show on Jan. 15, has raised more than $125 million for metro Detroit children's nonprofits since it began in 1976, according to WXYZ. The 2026 gala's beneficiaries included the Boys and Girls Club of Southeastern Michigan and the Detroit Auto Dealers Association Charitable Foundation Fund, per the station's report. Tickets for the 2026 gala ran $400 for one person or $700 for a pair.
Getting There and What to Expect
Parking is available at garages and lots throughout downtown Detroit, with visitors able to park near Bricktown or the Renaissance Center. FOX 2 Detroit notes that the show recommends booking parking early through SpotHero, which lets users reserve a spot and calculate walking time to Huntington Place. The free Detroit People Mover also stops at Huntington Place and opens at 8 a.m. on weekends during the show, while visitors can take the Q Line from North Woodward to Grand Circus as another option.
Beyond the showroom floor, the 2027 event will spotlight the Big Three automakers alongside automotive design, technology and innovation, with interactive exhibits, new-vehicle displays and off-road ride-along tracks included at no additional cost. Jeep is bringing back its Camp Jeep off-road track experience, while the Ford Bronco Built Wild track will include rock crawl and tilt ridge obstacles. The show will also feature a Detroit Grand Prix-themed track, and a dedicated Racing Day will give fans a chance to meet drivers from the NTT IndyCar Series and Indy NXT by Firestone. Some lucky fans may even get to ride along with drivers in Chevrolet Corvette E-Rays used as pace cars for the Indy 500 and Detroit Grand Prix.
