Purée Juice Bar is set to open its Georgetown location on October 8, 2026, at 1511 Wisconsin Avenue NW, bringing cold-pressed juices, smoothies and plant-forward food to the neighborhood. The organic juice and smoothie brand, known for bottling its juice in glass and skipping high-pressure processing, is expanding under new ownership that took over the business last year.
New Owners, Familiar Standards
According to Popville, Purée has new owners in Dyala Madani and Kaveh Shirazi, who became owners of the company in 2025. Madani said the two were Purée customers before becoming owners, and said they aim to preserve the brand's standards, hospitality and community while expanding its reach. Shirazi added that the brand wants guests to value both its products and how they're treated, per the same report.
Purée was founded in 2011, and the company says it uses 100 percent certified organic produce to make raw, cold-pressed juice without high-pressure processing, bottling it in glass. Per Purée Juice Bar's own site, its juice is intended to be consumed within three to four days, and everything is made fresh at a production kitchen called The Plant in Rockville. The company also says customers can order for pickup, delivery, dine-in or catering.
A Menu Built Around Smoothies, Bowls and Soft Serve
Beyond juice, Purée serves organic smoothies and food, along with grab-and-go bowls, wraps and nutrient-dense snacks. The Georgetown opening list includes a Gold Rush juice made with apple, lemon, ginger and turmeric, and a Fall Greens juice blending apples, spinach, celery, cucumber, pineapple and lemon. Smoothie options include a Sunshine Smoothie made with saffron extract, jamu, pineapple, coconut cream and mango, as well as a Matcha Smoothie featuring ceremonial-grade matcha, banana, almond mylk, vanilla, spirulina and coconut cream.
Food offerings include a Roast Broccoli and Tahini Salad, a Moroccan Roast Cauliflower Bowl, and seasonal soups. The MoCo Show notes the company has expanded well beyond its original cold-pressed juices, cleanses and shakes to include raw vegan food, snacks, smoothies, salads and a proprietary organic vegan soft serve. Purée calls its team members “puristas,” who the company says are trained in hospitality first.
Georgetown Joins a Growing List of Locations
Purée already operates locations at Bethesda Row, in Fairfax's Mosaic District, inside Sibley Memorial Hospital in Washington, D.C., inside Whole Foods Market, and inside Equinox in Tysons Corner. The Georgetown and planned Cabin John Village locations will be open Monday through Saturday from 8 a.m. to 6 p.m., and Sunday from 8 a.m. to 5 p.m., per the seed report. Purée's arrival was also flagged by The Georgetowner, which listed the juice bar among a mix of retail and restaurant newcomers making their Georgetown debut this fall, alongside names like Uniqlo and Joe & The Juice.
Cabin John Village Plans Remain in Flux
Purée also plans to open a location at Cabin John Village in Potomac, at 7937 Tuckerman Lane, Suite B, with Popville reporting that opening is now expected in fall 2026. That timeline has shifted more than once: back in March 2026, the company had been hoping to open the Cabin John storefront by that month, according to What Now Washington, D.C., while a separate report had pointed to a summer 2026 opening instead. The Cabin John Village space is planned between ReWild and Jurisdiction, next to Giant, and the company secured a permit valued at $120,000 for the build-out, according to the same report.
Madani and Shirazi have said they plan to grow the brand while maintaining its focus on organic, high-quality food and beverages, a goal that now spans a juice bar empire stretching from Bethesda to Georgetown to, eventually, Potomac. For now, Georgetown shoppers and Wisconsin Avenue regulars will be the first to see how that growth plays out when the doors open Thursday.
