One of India's largest pizza chains is setting up shop on Parsippany's Route 46, moving into the former Vitale's Delicatessen space at 1541 US Route 46. La Pino'z Pizza has already hung its signature green sign bearing the slogan “The Giant Pizza Slices” at the Parsippany Hills Shopping Plaza storefront, marking the chain's first foothold in Morris County.
News of the move was first reported by Parsippany Focus, which described La Pino'z as one of India's largest pizza chains and noted that no opening date has been released yet. The storefront previously belonged to Vitale's Delicatessen, a casual Italian deli and eatery that had long occupied the Parsippany Hills Shopping Plaza near Vail and Baldwin Roads, according to Giftly.
La Pino'z was founded in 2011 by Sanam Kapoor, a former software engineer at HCL who used money his father provided from the sale of a house to open the first location in Sector 9, Chandigarh, India. That first shop built a following through word of mouth despite early equipment and power problems, per the same Parsippany Focus report. The company began franchising in 2013 and now counts roughly 700 locations worldwide, with Kapoor describing the company as “India's fastest growing pizza company.”
From Chandigarh to Route 46
La Pino'z began its international expansion in 2022, growing into the United Kingdom, Canada and Australia before entering the United States through New Jersey. The chain's first U.S. location was planned for the former Monteleone's Bakery space at 741 Newark Avenue in Jersey City's Journal Square, a building that had served the area from the 1940s until closing in 2023, according to Jersey Digs. The brand also operates a Middlesex County store at 1174 Green Street in Iselin, serving the Iselin and Edison suburban hubs.
Menu-wise, La Pino'z is known for blending traditional pizza with Indian flavors, and for its giant pizza slices. Standout items include the Paneer Tikka Butter Masala Pizza and the fiery “Burn to Hell” pie, alongside the Sweet Corn Delight among its vegetarian offerings. The chain also serves pasta, including a vegetarian lasagna with mushrooms and olives, plus Mexican-fusion dishes, and some locations even offer Korean chicken wings. Internationally, the chain is especially recognized for its massive 24-inch “Monster Pizza,” cut into 12 giant slices, and a customizable 4-in-1 Giant Pizza combining four distinct flavor profiles on one pie. A Chicago Pizza promotion on Facebook advertises Monster Slices.
Why Parsippany, and Why Now
The choice of Parsippany is no accident. The township counts more than 15,000 Indian American residents, with Asian residents making up 38% of the total population, according to U.S. Census Bureau QuickFacts data. That demographic base helped carry Pulkit Desai into office in January 2026 as the township's first Indian American mayor, winning by an 80-vote margin, as reported by India Tribune.
La Pino'z arrival also fits a broader pattern: global and regional chains following the well-established South Asian suburban corridor from Jersey City to Iselin before pushing into Morris County.
A Crowded Corridor for New Dining Concepts
La Pino'z isn't the only new name on the strip. Shore-origin chain Broadway Chicken announced its first Morris County location at the nearby Morris Hills Shopping Center, part of a wave of corporate dining entries reported by Parsippany Focus. That shopping center has also seen a $14M overhaul bring in Paris Baguette, and a Wingstop is coming to a former BCB Bank space along the same strip.
Parsippany's appetite for South Asian and fusion dining has been building for months. In July 2026, Latin-Italian fusion spot Pizzanada opened at 102 North Beverwyck Road in the township's Lake Hiawatha neighborhood, converting a long-vacant dry cleaner storefront, as Hoodline reported. And earlier this month, Indian restaurant Desi Cravings held a grand reopening under new owners with an Andhra-style menu, with township officials on hand to celebrate the township's expanding South Asian food sector.
No opening date has been set yet for the Parsippany La Pino'z, so residents eager to try the Monster Pizza or a slice of Paneer Tikka Butter Masala will have to keep watching that green sign on Route 46 for updates.
