A new Pilates studio opened its doors Monday inside Granite Bay's Nugget Market shopping center, bringing music-driven reformer workouts to a Sierra College Boulevard corridor that its owners say had never had a studio quite like it. RockSalt Pilates set up shop at 4120 Douglas Blvd., marking the franchise's first foothold in the Sacramento area, with four additional locations already planned across the metro region.
The studio is owned by Evi Tsigaris, Dimitra Tsigaris, Yiota Fanourgiakis and Paulette Taptelis, a group that according to the Sacramento Bee all grew up in Folsom and chose Granite Bay specifically because the area lacked a fitness studio like RockSalt. “We wanted to open a place where fitness just feels less like a chore and a routine and something you actually look forward to,” Evi Tsigaris said, per the same report. The owners also run local restaurants and coffee shops, Tsigaris told the paper.
Tsigaris brings deep multi-unit hospitality experience to the venture as Nick the Greek's current owner, with its founding cousins retaining minority ownership; the fast-casual Mediterranean chain her family co-founded in 2014 had grown to more than 70 locations across California and beyond by 2024, according to Per Diem. That restaurant brand opened its 70th store in nearby Fair Oaks in early 2024, its fifth Sacramento-area location alongside outposts in Roseville and Elk Grove, the American River Messenger reported at the time.
Three Classes, One Membership Menu
RockSalt is a franchise with 13 locations across California and Arizona, the studio's owners told the Bee. The Granite Bay studio offers three class formats: Stretch, which combines light cardio with flexibility and controlled-movement work; Strength, which incorporates mat and reformer Pilates; and Sweat, which blends cardio, resistance training and reformer exercises, according to the studio's website as cited in the paper's reporting.
Classes are booked through Mindbody, the appointment scheduling app, and sessions run as early as 6:15 a.m. and as late as 6 p.m. depending on the day. A first class for new participants costs $20, the same rate charged for drop-in classes at the Granite Bay studio, while monthly memberships range from $99 to $259.
Undercutting Sacramento's Priciest Pilates Market
That $20 introductory rate is below Sacramento's reported average single drop-in price of $37.80. An August national study ranked Sacramento 10th among U.S. cities for Pilates studio density and demand, tallying 72 local studios serving roughly 536,000 residents, Hoodline previously reported. The same analysis found Sacramento's average single drop-in price for a reformer class had reached $37.80 in 2026, tying Oakland for among the highest rates in the nation, even as roughly 60% of regional studios offer introductory deals to lure new clients.
RockSalt itself was founded in 2012 in San Carlos by former Disney employee Adrian Ramirez after a personal injury, before launching its franchise program in 2024, according to the company's own history. The brand appointed franchise veteran Stephanie Knepp as Chief Operating Officer this September to oversee operations as it prepares for national and international growth; the company reported operating eight studios with 84 additional franchise units in development as of late 2026, per a Franchise.org report.
A Broader Boutique Fitness Market
Overall U.S. Pilates and yoga studio revenue hit $19.2 billion in 2025, according to MMCG Invest research cited by Hoodline.
Hoodline reported in May 2026 that Brew Bird was preparing to take over a former Peet's Coffee space, with no official opening date announced, as Hoodline reported. Studio hours at RockSalt vary according to the class schedule, and the business describes itself as aiming to deliver challenging workouts in a supportive environment, building what the owners call a universal strength-focused community meant to make working out fun and empowering.
With Sacramento's market defined by both high demand and some of the country's priciest drop-in rates, the open question is how quickly RockSalt can roll out its four additional planned studios before the region's growing field of boutique fitness competitors crowds the corridor.
