A new cookie shop has opened its doors on North College Avenue in Fayetteville, bringing warm, gooey-centered cookies and a lineup of dirty sodas to a retail center already home to Plum Street Boutique and Crye-Leike Realtors. Half Baked Goodness now operates nine locations across Arkansas and Texas, with the Fayetteville store marking its second outpost in Northwest Arkansas.
The shop sits at 2518 N College Ave, Suite 136, according to Realtor.com. Fayetteville Flyer reported that the bakery offers about a dozen full-time cookie varieties plus a handful of rotating selections, including chocolate chip, sugar, peanut butter, oatmeal raisin, double chocolate chip, creme brulee, and peanut butter chip. The menu also extends to cookie cakes, mini cookies, party boxes, and dirty sodas.
From Texas Home Kitchen to Nine-Store Chain
Half Baked Goodness got its start in 2019, when founder Stephanie Ferreira began baking and delivering cookies out of her home kitchen in Texas, according to My Neighborhood News. That delivery concept has since grown into a multistate chain of brick-and-mortar bakeries, now numbering nine locations between Arkansas and Texas.
Despite the name, the cookies are fully baked and known for their soft, gooey centers. The Fayetteville store describes its cookies as generously sized and fully baked with a warm, soft center.
Dietary Options and Signature Skillet Dessert
The bakery's broader menu includes a line adapted for dietary restrictions, with keto, gluten-free, paleo, dairy-free, and vegan cookie varieties, according to a report from The Woodlands Online. For customers looking for something beyond a single cookie, the company's menu also features Bazookies.
On the drink side, the shop pours dirty sodas, an option also available at Swig, according to Only in Arkansas. The addition puts Half Baked Goodness in direct competition with the region's growing specialty beverage scene, not just its dessert rivals.
Second NWA Location Follows Rogers Store
The Fayetteville shop is Half Baked Goodness's second location in Northwest Arkansas, following an earlier store on South Grand Avenue in Rogers. The Fayetteville shop adds to the chain's Northwest Arkansas presence.
Fayetteville Flyer noted that the shop's own hours were not yet listed online at the time of its report and said it plans to update its coverage once that information is confirmed.
