Farm Link Hawaiʻi opened Hō‘ili‘ili Market on October 20, 2025, in the former home of ‘ili ‘ili Cash & Carry, creating its first grocery store and deli, according to Aloha State Daily. The shop brings groceries, prepared foods and baked goods together at a storefront for a business that says it has connected Hawaiʻi consumers with local farmers, ranchers and food makers since 2015.
A storefront for Farm Link’s local network
The Honolulu Star-Advertiser reported that Farm Link works with more than 300 local farmers, ranchers, brewers, bakers and other producers. It also reported that Farm Link ingredients account for about 70% of the deli menu and 99% of the grab-and-go section. Customers using SNAP-EBT can get an automatic 50% discount on local produce and poi through the DA BUX program, according to Farm Link Hawaiʻi.
At its compact South Beretania Street location, the market sells local produce, meat, eggs, dairy and bread alongside prepared food, according to HONOLULU Magazine. Farm Link’s website also offers the market’s soups and baked goods for delivery.
A changing kitchen and deli
HONOLULU Magazine reported that pastry chef Minaka Urquidi, who had been making baked goods with Farm Link produce since earlier in the year, shares the kitchen with her husband, Robert Urquidi, and chef Jade Kapua Stevens-Poire. The magazine also described a menu that shifts with ingredient availability, including ‘ahi dishes prepared when local fishers bring in a catch.
HONOLULU Magazine reported that the market marked its first anniversary with weekend promotions and a Meet Pastry Chef Minaka event scheduled for Tuesday from 1 to 3 p.m.
Local food policy and infrastructure
Hawaiʻi Senate Concurrent Resolution 53 in 2024 requested an advisory commission to recommend ways to encourage purchases of local agricultural products, among other food-system priorities. The resolution’s stated purchasing priority provides context for Farm Link’s local-producer focus, but does not itself give a share of Hawaiʻi’s food supply produced locally or a numeric production target, according to Hawaiʻi Senate Concurrent Resolution 53. A separate effort involves food-processing infrastructure: the Hawaiʻi Community Development Authority reported that the Agribusiness Development Corporation sought an operator for a high-pressure processing facility in Wahiawā as part of the Central O‘ahu Agriculture and Food Hub initiative. Proposals were due November 14, 2025.
