Hulk Hogan's longtime Clearwater Beach mansion has sold for $5.9 million, more than a year after the wrestling icon died at the property, and his daughter Brooke Hogan is not staying quiet about it. The pop singer took to Instagram Stories on Sunday to blast the sale, writing that her father's life had been reduced to a transaction for someone else's profit.
The 5,074-square-foot home at 1040 Eldorado Ave. closed on October 23, according to Coldwell Banker, which listed the sale price at $5,900,000. An adjacent guest house on the property also sold separately for $2.8 million, as reported by Creative Loafing Tampa Bay. The identity of the buyer or buyers has not been made public, and it remains unclear whether a single purchaser acquired both parcels.
Hulk Hogan, born Terry Bollea, died at the Clearwater Beach property in July 2025 after suffering a heart attack. He was 71. At the time, he was living in the home with his wife, Sky Daily, whom he had married in October 2023, according to Us Weekly.
A Mansion's Long Road to a Reduced Sale
Hogan originally bought the home in 2012 for about $3.3 million, per the Creative Loafing Tampa Bay report. The home was initially listed for $10,989,000 on January 30, 2026, before later falling to $8,999,999.
By September, the asking price had fallen to $6.9 million, according to cbs12.com, before the property ultimately sold for $5.9 million. Us Weekly's report described the sale as following three major price cuts, while the specific markdowns detailed elsewhere do not independently confirm that exact count. Either way, the mansion sold for roughly half of its original ask.
Brooke Hogan's Pointed Instagram Messages
Brooke Hogan, 38, is Hulk Hogan's daughter and a pop singer who has been living in the Miami area while recording a new album. Following news of the sale, she posted a series of messages on Instagram Stories, writing, “Now it's all gone. Sold for profit. Just like him…used for [bleeping] everyone else's gain. Saddest ending I've ever seen.”
She did not stop there. In another post reported by Us Weekly, Brooke Hogan wrote, “You took my dad,” and congratulated the seller on “your dirty money.” In an interview with Us Weekly on Tuesday, October 27, 2026, she also said it was deeply unsettling to watch a person's life and memories reduced to transactions, a sentiment that underscored the raw tone of her weekend posts.
An Estranged Relationship and a Complicated Estate
Brooke Hogan and her father were estranged at the time of his death, and she has said she removed herself from his will in 2023. She has also accused Hulk Hogan of emotional abuse during her formative years. The mansion sale has drawn attention amid the family's strained relationship.
Nick Hogan, 36, is Hulk Hogan's sole heir. Brooke Hogan's husband, Steve Oleksy, a professional hockey player, told Us Weekly that much of Hulk Hogan's fortune traced back to the breach-of-privacy lawsuit he won against Gawker Media. Oleksy also said Brooke was traumatized by her father's leaked sex tape, the incident at the center of that lawsuit.
That same leaked footage included racial remarks by Hulk Hogan about Brooke Hogan's former boyfriend. The resurfaced controversy has remained a painful backdrop to the family's long-running rift, one that has now spilled into public view again over the sale of the family home.
What a New Owner Could Face in Property Taxes
Whoever bought the Clearwater Beach compound may see a different tax bill than the one tied to the Hogan family's ownership. The Pinellas County Property Appraiser warns that a property's taxable value can shift significantly after a transfer of ownership, due to lost exemptions and a reset of the Save Our Homes or 10% assessment cap, and it directs buyers to use a separate tax estimator rather than relying on the previous owner's tax history.
The sale closes a chapter on one of the more visible pieces of Hulk Hogan's Tampa Bay footprint, even as questions about who profited from it, and by how much, remain unanswered. For Brooke Hogan, the transaction has reopened old wounds in a very public way, turning a routine real estate closing into the latest flashpoint in her family's fractured story.
