An indoor golf franchise is staking a claim in the Denver Tech Center, with plans to bring TrackMan-equipped simulator bays, PGA instruction and club fitting to a storefront in Greenwood Village by late 2026. The Swing Bays intends to open at 5650 DTC Parkway, Suite 100, filling the space with the kind of year-round practice setup that golfers in Colorado's shorter outdoor season have been asking for.
According to WhatNow, the planned facility will include four golf simulator bays equipped with TrackMan technology, along with full-swing and short-game practice areas. The brand's own site describes how that TrackMan system works day to day: it captures precise club and ball data in real time, letting players analyze shots and track performance as they practice indoors, according to theswingbays.com.
Beyond the simulators, the Denver Tech Center location plans to offer instruction from PGA coaches, club fitting and repair services, and golf-specific fitness programs built around movement, conditioning, strength and flexibility, per the same WhatNow report. The company's broader training philosophy also folds in nutrition guidance, coaching and mentoring, according to theswingbays.com. The facility is also expected to host tournaments, social events, activities and private events, giving it a social dimension beyond pure practice.
Parker Location Set the Template
The Swing Bays already operates a Colorado facility in Parker, which is serving as a model for the new Denver Tech Center build-out, the WhatNow report notes. The Parker Area Chamber of Commerce describes that existing site as Colorado's premier training facility, where indoor golf lessons, fitness, club fitting, equipment repair and social events come together under one roof, according to the Parker Area Chamber of Commerce.
Other Swing Bays locations give a sense of what a mature facility can look like. The company's Rowland Heights, California site features six TrackMan golf simulator bays alongside lessons, club fitting and repair, golf fitness and memberships, and it also accommodates corporate outings, team gatherings and private parties, according to theswingbays.com.
Franchisee Found Golf Later in Life
Leading the Denver Tech Center expansion is Darryl Jones, identified by WhatNow as The Swing Bays' owner for the project. Jones became interested in golf after his three children left for college, and he discovered The Swing Bays through taking lessons and playing the game himself, the outlet reports. franchising.com had earlier reported that Jones was the brand's newest franchisee, bringing it to the Denver market.
The company has framed its ambitions well beyond a single Colorado storefront. The Swing Bays says it plans to bring its golf, fitness, social and entertainment experience to more than 30 communities across the country, according to theswingbays.com. That expansion push lands amid a broader surge in the sport: more than 82 million golf rounds were posted domestically in 2025, according to the USGA.
No Launch Date or Membership Terms Yet
The Denver Tech Center facility will serve golfers seeking year-round practice, instruction and connection with other players, per the WhatNow report, which also confirms the project is targeting a late-2026 opening. The Swing Bays has not announced a specific launch date, nor has it released membership details for the new location, the outlet reports. The company has said it will announce membership and booking information before launch.
Elsewhere on its website, The Swing Bays notes that customers generally do not need a membership to book a simulator bay or take a lesson, though it remains unclear whether that policy will carry over to the Denver Tech Center site. The new facility will join a growing cluster of indoor golf options already operating in the area, including GOLFTEC Denver Tech Center and XGolf Denver, both of which advertise simulator bays and coaching in the same corridor, according to GolfSim and XGolf Denver.
