Jacksonville/ Food & Drinks

Key Lime Pie Festival Ditches Brevard for St. Augustine, Eyes 15,000 Fans

AI Assisted Icon
Published on October 21, 2026
Key Lime Pie Festival Ditches Brevard for St. Augustine, Eyes 15,000 FansFrancis Field — New St. Augustine Festival Venue
Google Street View

The Original Florida Key Lime Pie Festival is packing up its pie tins and heading to St. Augustine, with organizers planning a full day of contests, food trucks and hermit crab races at Francis Field on Saturday, November 14, 2026. The event runs from 10 a.m. to 6 p.m. at the field, located at 25 W. Castillo Drive, and marks a major shift for a festival that spent over a decade rooted on Florida's Space Coast.

According to flkeylimepies.com, the day will center on real Florida Key Lime Pie supplied by The Florida Key Lime Pie Company, alongside a schedule of pie-themed contests, food trucks, vendors and live entertainment. The same source lists planned contests including Key Lime Pie Eating, Key Lime Pie Hula Hoop, Key Lime Pie Toss and the “Oldest City Classic” Hermit Crab Races. As St. Augustine, Florida noted in a recent post, the festival is also bringing pie tosses and live music to town as part of the lineup.

A Decade in Brevard County Comes to an End

Founder Louie Morehead first dreamed up the festival in 2011, and it debuted in January 2012 in Cocoa Beach, per flkeylimepies.com. The event had been running in Brevard County ever since, but according to bizjournals.com, Morehead left after failing to secure a suitable venue there. The same report states Morehead hopes the St. Augustine move will draw between 12,000 and 15,000 attendees, a notably larger crowd than the festival has previously pulled in its old home.

That old home still carries plenty of local pride. The most recent Merritt Island edition, held in January at the Brevard Veterans Memorial Park's newly constructed amphitheater, was billed as the festival's ninth annual run, per cocoabeach.com. That event featured pie-related contests, street performers, live music, food trucks, vendors and even Brevard County Sheriff's Department demonstrations, as floridatoday.com reported, and organizers there described it as a signature gathering for Florida's Space Coast that draws thousands of people each year.

What's on the Schedule in St. Augustine

The entertainment lineup for the Francis Field event features Big Engine, Drifting Roots, Hypersona, Lucy Spotts Music, Fisherman Dan's Off the Hook Comedy Show and Hoopz 321, according to flkeylimepies.com. Contest timing has also been laid out in detail: floridashistoriccoast.com lists a Key Lime Pie Hula Hoop Contest at 12:30 p.m., a Key Lime Pie Toss at 2:30 p.m. and a Key Lime Pie Eating Contest at 4:30 p.m.

Food truck counts vary depending on the source. wftv.com reports more than 20 food trucks are expected, while visitstaugustine.com describes the lineup as more than 15 food trucks alongside vendors and shopping throughout the grounds. Either way, attendees can expect a packed marketplace featuring local artisans and Florida-made goods, per flkeylimepies.com.

Admission Details Differ Slightly by Source

Ticket pricing also shows some variation between listings. flkeylimepies.com states that admission is $10 for adults, $5 for children ages 5 to 12, with kids age 4 and under admitted free. Visit St. Augustine, however, lists admission as $10 for adults and $5 for children five and older, with kids four and younger free. Either way, families planning a day at Francis Field should expect a modest cost of entry built around the festival's pie-forward programming.