Kim Kardashian's shapewear and loungewear brand SKIMS appears to have quietly opened its first San Antonio store on Friday, October 9, taking over a storefront at the Shops at La Cantera that once belonged to Vineyard Vines. The new shop sits in the thick of the mall's upscale retail corridor, within view of Tecovas and Alo Yoga.
According to mysanantonio.com, SKIMS is now open in the Shops at La Cantera as of Friday, October 9. The outlet reports that the store sells Kim Kardashian's popular shapewear and loungewear line, and that it replaces Vineyard Vines, with shoppers able to find it in the neighborhood of Tecovas and Alo Yoga. A Shops at La Cantera spokesperson had previously told the outlet that the store was pegged for a first week of October opening, and that timeline appears to have held.
Signs of the opening had been building for weeks. The same report notes that hiring interviews seemed to be underway at the end of September, suggesting SKIMS was staffing up ahead of its debut. Google had already listed the store as open, with hours running 11 a.m. to 8 p.m. Monday through Thursday, 11 a.m. to 9 p.m. on Fridays and Saturdays, and noon to 6 p.m. on Sundays — though those listings are generated by Google and could shift.
Confirmation Still Pending From the Mall
Despite the apparent opening, official word has been slow to catch up. The store hasn't made it to the SKIMS website's store locator or to La Cantera's online store directory as of the mysanantonio.com report, and the outlet said it did not immediately receive a response after requesting confirmation of the opening from the Shops at La Cantera.
The buildout itself took months. A regulatory filing cited by the same publication indicated construction on the nearly 4,000-square-foot storefront was expected to start in early June and wrap up by September 29, though the filing noted those details were subject to change. That construction job carried an estimated price tag of $684,500, per the outlet's review of permit filings.
Part of a Much Bigger Retail Push
San Antonio's new store lands as SKIMS pushes an aggressive brick-and-mortar expansion nationwide. The brand, cofounded by Kim Kardashian along with Jens and Emma Grede in 2019, has been betting heavily on physical stores rather than relying solely on e-commerce. SKIMS CEO Jens Grede told WWD that eighty percent of the brand's category is bought in physical retail, and that SKIMS plans to have 55 stores by the end of this year with more than 100 by the end of 2027.
That buildout has already touched other Texas malls. SKIMS has stores operating at The Domain in Austin, NorthPark Center in Dallas and The Galleria in Houston, according to myneighborhoodnews.com. In North Austin, the brand's permanent Domain NORTHSIDE location opened on a Wednesday at 3121 Palm Way, Suite 124, right next to Apple, according to a report from CBS Austin.
A National Expansion Spree
The San Antonio opening also fits into a broader pattern of SKIMS planting flags in marquee retail destinations across the country. The brand's Los Angeles flagship launched on the Sunset Strip in West Hollywood on April 1, spanning 4,546 square feet and following its New York City flagship debut on Fifth Avenue in 2024, according to the Los Angeles Times. In Chicago, SKIMS took over a 6,500-square-foot space that had formerly housed a 1960s bank, as reported by NBC Chicago.
Overseas, the brand has been moving just as fast. Its Regent Street flagship in London spans roughly 12,000 square feet of selling space, while a newer UAE location covers 6,200 square feet inside the Dubai Mall, per WWD's reporting. Whether San Antonio shoppers turn out in the numbers SKIMS is banking on remains to be seen, but for now, the La Cantera doors are open.
