The hotel that anchored Mountain Brook's Lane Parke development for more than a decade has a new name on its door as of Oct. 1, 2026. The 99-room property long known as the Grand Bohemian Mountain Brook is now Hotel Wildemont, effective Oct. 1, 2026, with the same staff, the same Lane Park Road address, and a markedly local pitch for what comes next.
A New Name, the Same Team at Lane Parke
The rebrand is real but the operation underneath it is largely unchanged, according to al.com, which reports the hotel is a Marriott Autograph Collection property operated by Davidson Hospitality Group and owned by Xenia Hotels & Resorts. The 99 guestrooms and suites, roughly 14,000 square feet of indoor and outdoor event space, a full-service restaurant and bar, cooking school, spa and fitness center all carry over from the old brand. General manager Tiffiany Holmes said the hotel's heart of experience remains unchanged and that it will continue to welcome guests, neighbors and community partners with the same team and service.
Holmes and Mountain Brook Mayor Graham Smith unveiled the Hotel Wildemont name at the property, with Smith saying the city will support the hotel as a local partner going forward. Holmes said the new name reflects a push to embrace its location and operate more like a community hotel, with plans to invite local artisans to teach their crafts. The name itself blends “wild,” a nod to the wilderness and Mountain Brook's tree canopy, with “mont,” an old word for mountain.
From Grand Bohemian to a Four-Hotel Overhaul
The hotel opened in October 2015 on Lane Park Road as the 11th property in the Kessler Collection, developed and managed for a decade by Kessler as part of a joint venture in which Xenia Hotels & Resorts held the majority stake. It was built as the anchor of Daniel Corporation's Lane Parke redevelopment in Mountain Brook Village, on the site of the former Mountain Brook Shopping Center, and is now listed with 99 guest rooms. Richard Kessler, who created the Grand Bohemian brand and was a founding partner in Marriott's Autograph Collection, oversaw that original identity.
Mountain Brook's renaming is the second move in a four-hotel brand overhaul by Xenia Hotels & Resorts, the Orlando-based real estate investment trust that moved management of its four Kessler Collection-branded Autograph Collection hotels to Atlanta-based Davidson Hospitality Group, which runs the property through its Pivot division. Xenia has told investors it plans to rename all four hotels within months. Grand Bohemian Orlando made the same switch in September 2026, becoming Hotel Beauden; in Orlando, that rebrand also saw the hotel's Boheme restaurant renamed Libra, according to Orlando Weekly. Xenia still owns hotels carrying the Kessler name in Charleston and Savannah.
Kessler's management changes included the November 2025 handover of operations of the JW Marriott Savannah and the Casa Monica in St. Augustine to Highgate, which took over management of multiple Kessler properties as part of a new strategic alliance, according to CoStar. Highgate and Kessler also formed a luxury lifestyle division the companies said was designed to unlock new growth in the luxury and lifestyle hotel segment, per Hotel Dive.
Sold Out for Antiques Weekend
Hotel Wildemont's debut weekend is a full house, with the Mountain Brook hotel sold out and running 100% occupancy for the weekend of Antiques at the Gardens, held at the Birmingham Botanical Gardens, as al.com reports. The timing lines up with the hotel's longstanding setting, with the Botanical Gardens across the street and the Birmingham Zoo a short walk away. Typical room rates run more than $400 a night, the same outlet notes.
Guests checking in this week will still find the hotel's signature extras intact. Hotel Wildemont's own site promotes its Habitat Cooking School, which it describes as turning technique into a shared story through hands-on classes, along with a wine-blending experience guided by its sommeliers, according to Hotel Wildemont's website.
A Strong Year in Xenia's Portfolio
The rename lands at a moment of broader momentum for Xenia Hotels & Resorts. Across its 30 properties, the company's food-and-beverage revenue rose 13.4% year over year in 2025, and total revenue per available room climbed 8%, according to CoStar. The company reported $258.3 million in adjusted EBITDA for real estate in 2025, an 8.9% increase over the prior year, and is projecting total RevPAR growth between 2.75% and 5.75% for 2026, the same report notes.
