The $TRUMP token, which reached $70 after launch, was trading near $2 when CNN reported on the new promotion. Public Citizen separately estimated that Trump’s cryptocurrency-related ventures brought him at least $1.4 billion in 2025, while investors in those ventures had losses of at least $4.7 billion, according to its report.
The broader token market also has a high rate of inactivity. A CoinGecko analysis reported by CoinDesk found that more than 53% of tokens launched since 2021 were inactive by the end of 2025. The analysis counted 11.6 million token failures during 2025, or 86.3% of the failures recorded across that five-year period.
The new $TRUMP contest ranks participants in separate groups: CNN reported that the 185 leading holders are eligible for a Nov. 22 gala at Trump’s private club in Washington, D.C.; the 29 leading purchasers are offered entry to a VIP reception; and the top four are promised 18-karat Trump-branded gold watches. The contest began Wednesday and runs through Nov. 12. Its rules say attendees will not receive a private meet-and-greet with the president and that gifts will not be accepted, according to CNN.
The companies behind the promotion, CIC Digital and Fight Fight Fight LLC, are affiliated with the Trump Organization, CNN reported. The outlet also reported that the White House has said Trump is not involved in managing his investment accounts and that third-party financial institutions manage his portfolio. CNN reported that most of Trump’s crypto portfolio, including the memecoin, was launched shortly before he returned to office in January 2025.
