Shoppers can find the collection online or at New York or Nowhere’s Nolita shop at 250 Lafayette Street; the brand’s site advertises free shipping on orders of $200 or more. One featured item, the Elmo Mascot unisex crewneck sweater, has a chenille-and-embroidered graphic on the front and an embroidered Sesame Street logo on the back, according to the brand’s product listing.
The name Nolita
The New York City Landmarks Preservation Commission describes the northern section of historic Little Italy as NoLiTa, or North of Little Italy, in a report.
New York or Nowhere says the collaboration comprises 57 pieces for children and adults featuring Elmo, Cookie Monster, Big Bird, Oscar the Grouch and the Count, according to the brand’s campaign page. AmNewYork reports that the range includes clothing and accessories such as sweaters, hoodies, caps, socks, tote bags, plushies and keychains. The outlet also reports that a black varsity jacket pairs the Sesame Street name with the phrase “Sesame Street or Nowhere.”
Jake Shane appears in the campaign
New York or Nowhere’s campaign features comedian and social media personality Jake Shane moving through New York, with Sesame Street characters appearing alongside him. The brand’s campaign page identifies Shane and presents the characters in scenes around the city.
Earlier Sesame Street fashion collaborations
Sesame Workshop reported that Brooklyn-based streetwear label Mishka had released a 15-piece Sesame Street collection by the end of 2015, with items ranging from headwear to graphic tops. That earlier line was smaller than New York or Nowhere’s 57-piece launch; the available descriptions focus on product scope rather than target audiences, according to Sesame Workshop.
In a New York-dated Dec. 10, 2019 announcement, Sesame Workshop described a holiday collaboration wave that included a second BAPE and Sesame Street collection. It featured T-shirts, hoodies, totes and keychains, with BAPE’s Milo and Baby Milo alongside Sesame Street characters, according to Sesame Workshop.
