Onelife Fitness is planting its flag in the Richmond market with a $24 million sport and wellness club inside Henrico County's sprawling Midtown64 redevelopment, marking the fitness chain's first club in the region. The more than 65,000-square-foot, two-floor facility will rise at 6620 W. Broad St., right at the intersection of I-64 and West Broad Street, with an opening planned for 2028.
The announcement, made by ACCESS Newswire, frames the Midtown64 club as the first of several Onelife locations planned for the Richmond area. Onelife Fitness CEO Ori Gorfine said, “Virginia is Onelife Fitness's home,” and that the company is excited to bring its programming and services at affordable rates to Richmond. Gorfine added that Onelife aims to create a community space between work and home where people can build community and pursue healthier lives.
The club will anchor up to 130,000 square feet of retail, restaurant, and entertainment space within Midtown64, a $500 million, 46-acre mixed-use destination under construction by Greenberg Gibbons, according to the announcement. The site previously served as the corporate headquarters campus for Genworth Financial until the insurer relocated to Glen Allen in late 2022, a shift that freed up one of Henrico County's largest commercial infill parcels, as reported by Richmond BizSense.
A Two-Floor Wellness Destination With a Boxing Studio
Inside, members will find strength-training and turf-training areas alongside state-of-the-art cardio equipment, plus a 3,000-square-foot outdoor workout area. The club will also house a reformer Pilates studio with professional-grade reformers, towers, and mats, and a Strike boxing studio that the announcement describes as exclusive to Onelife Fitness.
A recovery studio will offer red light therapy, hydromassage, Normatec compression, and percussion therapy, while group fitness, mind-and-body, and cycle studios round out the programming. The facility will also include an indoor saltwater pool, hot tub, and cold plunge, spa-style locker rooms with saunas, and a kids club serving children ages 3 months to 11 years. Each Onelife Fitness club typically provides around 100 local jobs, per the company's announcement.
Building On a Former Corporate Campus
Midtown64's retail roster already includes a Trader Joe's, which will become the specialty grocer's third Richmond-area store alongside its Short Pump and Stony Point/Bon Air locations — a notable jump for a chain that previously maintained just two stores in Greater Richmond, Richmond BizSense reports. Site preparation required demolishing three of the four legacy Genworth office buildings, though a 131,000-square-foot structure at 6630 W. Broad St. is being preserved for Class A office space, with demolition work beginning in early 2026, according to the same outlet.
Greenberg Gibbons and joint-venture partner Shamin Hotels officially broke ground on the project in December 2025, with Phase I completion targeted for 2028, per the Henrico Economic Development Authority. Henrico County Board of Supervisors Chair Daniel J. Schmitt publicly endorsed the project at the groundbreaking, stating the $500 million investment will transform the West Broad Street corridor into a dynamic commercial destination.
A $500 Million Live-Work-Play Vision
Beyond the gym and grocery store, Midtown64's master plan calls for up to 300,000 square feet of Class A office space, nearly 1,000 apartments, and 194 for-sale townhomes, plus a hotel. The residential piece includes Iris at Midtown64, a 341-unit Class A apartment complex with structured parking and coworking space, alongside the townhomes being built by Lennar.
Chesterfield-based Shamin Hotels purchased a nearly 3-acre parcel at Midtown64 in December 2025 for $1 million to build a 5-story, 226-room dual-brand hotel featuring Tempo by Hilton and Homewood Suites — notable given that Tempo by Hilton is a new lifestyle brand with only six open locations as of late 2026, according to Richmond BizSense's October reporting. Greenberg Gibbons, the Baltimore-based developer leading the project, maintains a commercial real estate portfolio valued at over $1.5 billion across 6.7 million square feet and first entered the Richmond market a decade ago managing Westchester Commons in Midlothian.
Part of a Broader East Coast Expansion
The Midtown64 club fits into a rapid growth stretch for Onelife Fitness, which has more than 76 locations open or in progress across the East Coast after serving over 400,000 members across 61 clubs as of October 2024. The company opened its Ashburn club in Northern Virginia this past July and added locations in Raleigh-Durham, Atlanta, and Birmingham over the past year, with clubs coming soon to Towson, Annapolis, and Bel Air South in Maryland and the Mosaic District in Virginia.
Onelife also announced plans for a flagship wellness destination at Tysons Galleria in McLean, set to open in the former Saks Fifth Avenue space in late 2027, and expanded its Alabama footprint to five clubs after acquiring two Phaze 3 Fitness locations in Huntsville and Madison in September. Founded in 2011, Onelife Fitness now employs more than 5,000 professional team members across Washington, D.C., Maryland, Virginia, Georgia, South Carolina, and West Virginia.
That expansion has institutional backing: private equity firm 26North Partners LP, founded by Washington Commanders owner Josh Harris, acquired Onelife's parent company, US Fitness Holdings LLC, from Delos Capital in October 2024 in a deal whose financial terms were not disclosed, according to PR Newswire.
