A four-county alert is circulating for a missing 10-year-old boy last seen earlier this week in Los Angeles. Ian Moreno was last seen Tuesday afternoon near Winter Street and Forest Avenue, and authorities are asking anyone who spots him to call 911 immediately.
The California Highway Patrol activated an Endangered Missing Advisory covering Los Angeles, Orange, San Bernardino and Ventura counties, according to a post from CHP - Alerts
The advisory states it was activated by CHP on behalf of the Los Angeles Police Department, referenced in the alert as @LAPDHQ.
According to the alert, Moreno was last seen on October 13 at approximately 2 p.m. in Los Angeles, Los Angeles County. He is described as 5 feet 8 inches tall and weighing 100 pounds, with black hair and brown eyes. At the time he disappeared, he was wearing a black sweatshirt, black pants and white shoes, and carrying a backpack with clothing.
What the Advisory Covers
The Endangered Missing Advisory is one of six recognized alert types in California, alongside the AMBER Alert, Blue Alert, Silver Alert, Feather Alert and Ebony Alert, per information published by chp.ca.gov. These alerts are designed to mobilize public attention quickly when a vulnerable person goes missing under circumstances that meet specific activation criteria.
Under the state's missing alert framework, the investigating agency — in this case the Los Angeles Police Department — contacts the CHP, and the two agencies review the incident details and activation criteria together before an alert goes out, according to the California Highway Patrol. That process is how alerts like the one for Moreno get distributed across multiple counties rather than staying confined to a single jurisdiction.
What to Do if You See Him
The advisory is direct about next steps: if seen, call 911. No further contact information, case number or additional description details have been released beyond the physical description and last-known clothing listed in the alert. Residents across the four-county advisory area — Los Angeles, Orange, San Bernardino and Ventura — are being asked to stay alert for a boy matching Moreno's description, last known near the Winter Street and Forest Avenue area of Los Angeles.
