Pollstar Live! will be held in Indian Wells from April 13 to 15, 2027. Coachella's second weekend follows on April 16 to 18, bringing festivalgoers to the region after the conference.
As reported by The Desert Sun, Pollstar Live! will move to Indian Wells for 2027. Goldenvoice has scheduled the 2027 Coachella Valley Music and Arts Festival for April 9-11 and April 16-18 at the Empire Polo Club in Indio, according to Pollstar. The conference dates fall between the festival's two weekends.
Discount registration is open for Pollstar Live! and Production Live!.
A First for the Coachella Valley
Pollstar Live! will take place in Indian Wells in 2027.
Pollstar Live! is a conference focused on the concert industry.
What the Festival Season Means for the Local Economy
The conference's arrival lands on top of an already lucrative stretch for the region. Coachella and Stagecoach together generate more than $700 million annually for California's economy and support over 10,000 temporary regional jobs each year, according to an April 2026 statement from the Office of Governor Gavin Newsom. The 2025 Coachella festival drew nearly 250,000 total attendees across both weekends and generated an estimated $908 million in global Media Impact Value, the governor's office reported.
Much of that spending flows directly into local businesses. An April 2026 tourism analysis by The Data Appeal Company and Mabrian found that food and beverage spending accounts for 55% of event-driven visitor expenditure during Coachella, with accommodation making up 27% and local transportation another 18%. Up to 30% of festival visitors arrive as much as three days early, extending hotel stays and restaurant demand across Greater Palm Springs well before gates open.
Indian Wells has increasingly positioned itself as a hub for regional business and policy gatherings, having recently hosted a mayors luncheon drawing municipal leaders from across the valley. Pollstar Live! will bring a concert-industry conference to Indian Wells from April 13 to 15, ahead of Coachella's second weekend in Indio, April 16 to 18.
