A rolled ice cream shop has set up shop at 11920 S Highway 6, Suite 1600, bringing hand-crafted frozen treats and South Asian-inspired flavors to Sugar Land. Roll Me Up Ice Cream & Desserts lists the address as its Sugar Land location, where the menu centers on the Thai-style technique of spreading a liquid base onto a super-chilled metal plate before scraping it into tight dessert rolls.
A Second Houston-Area Outpost
According to Community Impact, Roll Me Up Ice Cream & Desserts opened its second Houston-area location in Sugar Land last month, giving the Canadian-owned franchise a presence beyond its existing Richmond shop. Roll Me Up’s own location listing confirms a second Houston-area address at 2310 Harlem Road, Suite 201, in Richmond, putting the brand’s current U.S. footprint at two storefronts.
Per Community Impact, the Sugar Land menu goes well beyond the classic rolled ice cream format, with bubble waffles, cheesecake, matcha and savory loaded pockets also on offer. The shop leans into South Asian-inspired flavors such as khoya mawa, gulab jamun and chikoo sapodilla, alongside more familiar options like Biscoff, Ferrero Rocher, chocolate fudge brownie, s’mores campfire memories, mint chocolate chip and Oreo secret.
How Rolled Ice Cream Gets Made
The technique itself isn’t new to Houston-area dessert lovers. As Houstonia Magazine has explained, the process involves spreading a liquid slurry onto a frozen plate, folding in fruits or other add-ons as the mixture rapidly hardens, and then scraping the frozen sheet into rolled tubes for serving. It’s a format that turns dessert-making into a bit of a spectacle, which has helped fuel the style’s popularity across the region.
Sugar Land already has company in the rolled ice cream space. Mango Hut, a Hong Kong-style sweets shop tucked into Colony Plaza Shopping Center, has built a following around the format, with its Strawberry Fields creation — loaded with berries, condensed milk and a crunch of Fruity Pebbles — standing as the house best-seller, per Houstonia Magazine.
A Crowded Frozen Dessert Scene
Roll Me Up’s arrival adds to an already dense lineup of frozen treats around Sugar Land. Visit Sugar Land notes that Morelia Gourmet Paletas in Sugar Land Town Square lets customers build their own Mexican-style paletas from a menu of bases, dips and toppings, while Kilwins serves up 32 original-recipe ice cream flavors alongside waffle cones.
The same guide points to Somi Somi for Korean-inspired soft serve tucked into fish-shaped taiyaki cakes, and Gelato Picks for its signature Spaghetti Gelato, a German-style treat made from four flavors and styled to resemble a plate of noodles and sauce. Baloch Grill & Desserts serves kulfi — a dense, milk-based ice cream flavored with nuts and cardamom in varieties like pistachio and mango — while Bahama Buck’s offers more than 100 shaved-ice flavor combinations and Red Circle Ice-Cream rounds out the mix with soft serve, loaded churros, teas and Vietnamese iced coffee.
Roll Me Up’s new storefront slots into that crowded field with a menu built around its rolled technique and South Asian flavor lineup, giving Sugar Land dessert-goers one more option on Highway 6.
